Diversity is what makes us unique, core values are what unites us and together they are the cornerstone to our success.  

Our core values are not just empty words – they guide us in our daily operations, shape our culture, and help us keep our focus on what’s important. 

Here’s a closer look at the five core values that make Tractive stand out:

We put pet parents first.

Happy customers are the foundation of our success. That’s why we put them at the forefront of everything we do.

How we put pet parents first:

  • We see through the eyes of our customers in order to understand their needs.
  • There is no such thing as user error – only opportunity to improve user experiences.
  • We strive to exceed the expectations of our customers by providing efficient support, open communication, and personalized solutions.

We help each other out.

By working together, we can achieve more than we ever could alone.

How we help each other out: 

  • We’re proactive. We lend our teammates and customers a helping hand before they ask.
  • We challenge, inspire, and learn from each other.
  • We actively contribute to our individual work and to the work of the teams around us.
  • Differences are valued. Every team member brings a unique perspective, skill, and experience.
man and woman standing in front of a whiteboard in an office

We keep things efficient.

Time is precious, so why not make the most of it? A smart use of resources helps us stay efficient and achieve success with our 4-Day Work Week.

How we keep things efficient:

  • We constantly optimize our processes and workflows to stay focused and productive.
  • Do more with less. We act responsibly with our own resources and the resources of others.
  • We share learnings that drive efficiency and effectiveness.

We love an honest conversation.

Whether with a customer, teammate, or the CEO – being open and transparent gets the best result.

How we are honest and transparent:

  • We share and receive constructive and actionable feedback.
  • Trust is the most important currency and we do everything we can to earn it.
  • We encourage open communication and the freedom to express ideas and opinions.
A pair of Tractive employees discussing at the office

We look on the bright side.

We believe a positive mindset helps our team stay motivated, focused, and happy.

How we look on the bright side: 

  • Where others see a problem, we see a solution. 
  • Positivity is contagious, and we want to spread it as much as we can.
  • We celebrate successes, learn from failures, and always look for the silver lining.
  • When times get tough, we tackle it with a smile.

Our core values form the foundation of our success. We believe that by putting pet parents first, helping each other out, keeping things efficient, having honest conversations, and looking on the bright side, we can continue to grow and thrive. 

How we live our core values – that’s what makes working at Tractive so special!

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Richelle Aichberger, People Operations Manager at Tractive

This post was written by Richelle Aichberger, a dedicated member of Tractive’s HR team specializing in Employer Branding. With a background in HR, she loves connecting paw-some people with Tractive.

When she’s not busy brainstorming new ideas to attract the best talent, you can find her enjoying quality time with her family, getting her hands dirty in the garden, or unwinding over a relaxing three-day weekend!