Linz, Austria – 7 October  2024 – Tractive, the global leader in pet tracking technology, is excited to announce that adventurer Ben Fogle will join as a brand ambassador. Ben will star in a series of advertisements for television and other channels, with the first ad to air on the 8th October 2024.

Best known for taking audiences to the world’s most remote locations, Ben’s work frequently highlights the deep bond between humans and animals. At home in the UK, he also serves as a patron for Hearing Dogs for the Deaf.

As a lifelong dog lover and owner of several Labradors, Ben understands the importance of keeping an extra eye on your dog. He said: “In Britain, a lot of people, especially in the countryside, will walk dogs off the lead. For me to have the ability to keep an eye on how far the dogs go has been a game changer.”

In the UK alone, over 25,000 cats and dogs have been reported missing since 2023, according to missing pet database Petlog*. With Tractive’s GPS tracker and app, owners can follow their pets in real-time. They can also set up Virtual Fences to receive instant alerts if their dog strays too far.

Ben said: “I think the best feature is when you lose eye contact with the dog, to be able to take a quick glimpse at your phone and work out exactly where your dogs are when you lose sight of them.”

Tractive CEO Michael Hurnaus said: “We’re really excited to welcome Ben Fogle as a Tractive brand ambassador. His passion for animal welfare and adventure makes him the perfect fit for Tractive.

Through this collaboration, we want to inspire pet parents in the UK to keep their furry friends safe and healthy on every step of their journey together.”

Pet owners can get smart health insights with the DOG 6 tracker

In his inaugural advertisement, Ben will introduce the DOG 6 tracker, the latest in Tractive’s GPS range, offering smart health insights that track sleep quality, exercise, and barking. 

The DOG 6 also features Bark Monitoring to detect changes in barking and potential signs of separation anxiety.

Ben said health monitoring features give owners a “toolkit” better to understand their dog’s behaviour and certain triggers while they’re apart. He said: “Tractive is a great way to monitor whether the dog is calm and stress-free while you’re gone.”

Tractive keeps owners and dogs connected on their journeys — no matter where they are.

Tractive’s coverage spans 175+ countries, so pet owners can keep their pets safe wherever they go. Ben’s Labradors have accompanied him on many adventures, from the Outer Hebrides to the Austrian Alps.

He said: “Exploring with my dogs is always exciting, especially when they discover new smells and animals. [The GPS tracker] is a compact little unit that’s easy to charge and I would use it when I’m away in the mountains with them.”

Austria, where Tractive is headquartered, is familiar to Ben — his wife Marina is from Austria, and they’ve spent many summers there with their Labradors.

Ben shared: “Austria has been a big part of my life since I met my wife nearly 20 years ago. Working with an Austrian brand feels special, especially with such a great team.”

The new Tractive advertisement will air in the UK on the 8th October 2024. Pet owners will have the opportunity to purchase the DOG 6 model, which includes Bark Monitoring, LED lights, sound alerts, and a long-lasting battery.

For more information on Tractive GPS and the new DOG 6 model, visit www.tractive.com.

*Source: https://www.petlog.uk.org

About Tractive

Tractive is the leading provider of GPS and health-tracking solutions for dogs and cats. The company’s mission is to help pet parents keep their pets safe, healthy and happy. With millions of pets around the world, Tractive is dedicated to improving the lives of pets and their owners.

The team includes people of over 40 nationalities across Austria and the US working on the future of pet safety and well-being. Learn more about Tractive.

Contact:

press@tractive.com
Poststrasse 4
4061 Pasching
Austria