Seattle, Washington – 19 November 2024 – Tractive, the world leader in GPS tracking and health monitoring for pets, is proud to announce its collaboration with conservationist, animal expert, and outdoor enthusiast Robert Irwin. 

Together, Robert and Tractive will work to raise awareness about the importance of pet safety and wellness, empowering pet parents everywhere to keep their beloved pets safe and healthy—wherever their adventures take them.

A shared mission: keeping animals safe and healthy

With Tractive GPS, pet parents can monitor their dog or cat in real-time, create Virtual Fences, and track health and activity, making it easy to keep their pets safe and healthy.

Robert, known globally for his work protecting wildlife, sees this collaboration as a way to help protect animals of all kinds, including the pets we call family. “I’ve spent my life surrounded by animals and know just how special our bonds with them are,” says Irwin. 

“Working with Tractive means I get to help pet parents make sure their four-legged friends are safe and healthy, no matter where they roam. Tractive’s range of GPS and Health trackers gives pet owners great peace of mind.”

Protecting pets and wildlife

Robert highlights how Tractive GPS trackers not only keep your pets safe, but also protect local wildlife from unexpected encounters: “Knowing where your pet is, and finding it in real-time if they wander off, also helps keep your pet safe from wildlife and wildlife safe from your pet.”

Tractive CEO and co-founder Michael Hurnaus shares Robert’s enthusiasm for the new collaboration: “Robert’s energy and dedication to protecting animals around the world is inspiring. Together we hope to raise awareness for keeping pets safe and ensure they live happy, healthy, and long lives.”

About Tractive

Tractive is the leading provider of GPS and health-tracking solutions for dogs and cats. The company’s mission is to help pet parents keep their pets safe, healthy, and happy. With millions of pets around the world, Tractive is dedicated to improving the lives of pets and their owners.

The team includes people of over 40 nationalities across Austria, the US, and the UK working on the future of pet safety and well-being. Learn more about Tractive.

About Robert Irwin

Robert Irwin is an Australian conservationist, wildlife photographer, and television personality. Growing up in the Australia Zoo, Robert has been passionate about protecting wildlife and wild spaces from a young age, following in the footsteps of his father, Steve Irwin. Today, he inspires people around the world to care for nature and protect animals. Through his work, he hopes to encourage individuals to make a positive impact on the planet for generations to come.

Contact:

press@tractive.com
1448 NW Market St., Suite 500
Seattle, WA 98107