Pasching, Austria / Seattle, Washington – June 2024 – Tractive, the world market leader in GPS tracking and health monitoring for pets, is proud to announce its partnership with Ancestry®, the global leader in Family History and consumer DNA testing.

The partnership comes after Ancestry® launched the Know Your Pet DNA by Ancestry® home testing kits last year. With this, pet owners can learn more about their dog’s breed mix, traits, and genetic matches all in a single test kit.

In addition to GPS tracking, Tractive devices allow pet parents to monitor their dog’s sleep, activity, and barking, which are then used to calculate their dog’s Wellness Score. 

When pet parents combine Ancestry® pet DNA information with Tractive’s Health Monitoring features, they can make more personalized decisions about their pet’s care.

“We’re excited to partner up with Ancestry® following the launch of their dog DNA testing kit,” said Andrew Bleiman, EVP, North America at Tractive. 

“When pet owners use both our health insights and Ancestry®’s DNA expertise, they’ll have the tools they need to ensure their pets live healthier, safer lives.” 

“Ancestry® has always been passionate about family, and we know that for so many people, pets are an integral part of that,” said Caitlyn Bruns, Animal Geneticist for Know Your Pet DNA by Ancestry®.

 “We are thrilled to partner with Tractive as their brand aligns with our values, and together we believe our products can help dog owners feel confident about the care they give their pets throughout their lives.”

This partnership underscores Tractive’s commitment to utilizing innovative technology to enhance the well-being of pets and support pet owners worldwide.

For more information about how to get started with Tractive and Know Your Pet DNA by Ancestry®, visit https://petdna.ancestry.com/. 

About Tractive

Tractive is the leading provider of GPS and health-tracking solutions for dogs and cats. The company’s mission is to help pet parents keep their pets safe, healthy, and happy. With millions of pets around the world, Tractive is dedicated to improving the lives of pets and their owners.

The team includes people of over 40 nationalities across Austria, the US, and the UK working on the future of pet safety and well-being. Learn more about Tractive.

About Ancestry®

Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With their unparalleled collection of more than 60 billion records, over 3 million subscribers, and over 25 million people in their growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. For many, pets are part of the family, and since 2023 Ancestry® has offered a dog DNA test, so customers can learn more about their dogs and how to give them the best care possible.

Contact:

press@tractive.com
1448 NW Market St., Suite 500
Seattle, WA 98107