Newcastle, UK / Pasching, Austria – January 2024. Tractive, the #1 provider of pet GPS and health trackers, is proud to launch Tractive Pet Cover, a range of pet insurance products for pet owners in the UK.

This marks an important milestone for the Austrian company. The company, founded in 2012, has a mission to provide pet owners safety and security via their GPS and health devices which provide invaluable location and health data. 

Tractive already leads the pack in terms of GPS trackers and, over time, has ambitions to do the same in the pet insurance space. The insurance products are currently only available to dog and cat owners in the UK, following the launch of Tractive Pet UK Ltd in Newcastle. The company hopes to expand to other markets in the near future.

Tractive CEO Michael Hurnaus says: “In our mission to go far beyond GPS tracking and predictive pet health, we worked hard to put together a first set of premium pet insurance products. This is just the beginning and we hope that even more pet parents around the world can avail of this in the future.”

Comprehensive Coverage for Peace of Mind

Tractive Pet Cover provides comprehensive Lifetime insurance for pet owners with up to £9,000 of vet fees covered per year. The policy covers vet fees for accidents or illness, dental treatment and third-party cover of up to  £2,000,000 for dog owners. All Tractive Pet Cover customers get free unlimited access to a 24/7 video vet service run by FirstVet. 

Pet owners who are interested can receive a quote and get more information here.

GPS and Health Tracker Benefits on Top of Policy

To go even further in keeping pets safe, Tractive is offering policyholders a range of discounts on their devices and subscriptions. New insurance customers will receive a free Tractive GPS and Health tracker and 3 months free subscription. Existing customers can get a free 6-month extension on their current GPS plan upon signing up for Tractive Pet Cover.

A Milestone for Pet Safety and Security

Tractive’s mission is to give pet owners the ultimate peace of mind. As the cost of living has risen, vet fees in the UK have also surged.  Pet insurance gives not only an extra layer of protection for their furry family members, but also reduces out-of-pocket veterinary costs. 

About Tractive

Tractive is the leading provider of GPS and health tracking solutions for dogs and cats. The company’s mission is to help pet parents keep their furry friends safe, healthy and happy. With millions of pets around the world, Tractive is dedicated to improving the lives of them and their owners. The team includes people across Austria, Germany, US and UK working on the future of pet safety and wellbeing.

Legal and Regulatory Compliance: Tractive Pet Cover is a trading style of Tractive Pet UK Ltd. Tractive Pet UK Ltd is authorised and regulated by the Financial Conduct Authority with number: 993032

Poststrasse 4
4061 Pasching