Photo credits: Nicole Rosenberg/For the Humane Society of the United States

Seattle, WA / Pasching, Austria – April 11th, 2024 – Tractive, the world market leader in GPS tracking for cats and dogs, is proud to partner with the Humane Society of the United States (HSUS) on its More Than a Pet campaign.

Millions of loving pet owners cannot afford or do not have access to veterinary services and pet resources. Over 20 million pets live in poverty with their families in the United States and 70% of pets living in poverty have never seen a vet. Furthermore, 28% of pet homes report an inability to obtain veterinary care due to barriers like language, cost, transportation, clinic hours and more.

More Than a Pet aims to raise awareness of this overlooked national crisis and to bring in new resources to support our access to pet care programs.

Tractive will contribute $50,000 to the More Than a Pet campaign, which works to raise awareness and provide solutions to increase access and keep people and their pets together, happy and healthy.

Kitty Block, president and CEO of the Humane Society of the United States, said, “Everyone deserves to experience the unconditional love, joy and companionship of a pet. But the welfare of companion animals is inseparable from the well-being of their families. We embrace the human in ‘humane’ by providing support to help people access essential pet resources and keeping pets with their families.”

Tractive makes the world’s most popular and trusted pet GPS and health monitoring tracking solutions and this partnership with the More Than a Pet campaign highlights our shared commitment to keeping pets safe.

Andrew Bleiman, executive vice president of Tractive North America, shared the following: “Tractive helps keep pets safe and healthy. More Than a Pet furthers this mission to pet owners who might be facing the heart-wrenching choice between properly caring for a pet or giving up a beloved pet family member. We are grateful to contribute $50,000 towards this important initiative.”

In addition to the More Than a Pet campaign, the Tractive Shelter Pet Project provides discounted GPS and health monitoring trackers to shelters, fosters and welfare organizations throughout the United States and Canada.

dog owner sitting in front of a barn in the grass with his dog with a tractive gps tracker on his collar

To create an equitable world for people and pets, we must do more than just offer services. It means rethinking community engagement and supporting the human-animal bond to keep families together. Here’s how you can help:

  • Advocate: Speak out to local officials about policies that do not support pets and people in your community like breed-specific rules that restrict pet ownership, and push for housing that welcomes pets–members of your family. Remember, many community leaders love animals too, so connecting with them over this shared passion can be a great start.
  • Support your pet community: Ask your local animal shelters or rescues  how you can help. Do they need funding, supplies, more foster families?
  • Help a neighbor: You can support your neighbors and their pets by offering to pet sit, driving them to a vet appointment, collecting pet essentials for them, and taking care of their pets when their family has fallen on hard times.
  • Become a Community Hero!  You can learn how to become a community hero like the three role models the HSUS is spotlighting, who do whatever they can to serve the animals in their community. Read their stories on the HSUS website and learn more about the Humane Society of the United States community hero campaign. Go to to learn more.

About Tractive

Tractive is the leading provider of GPS and health tracking solutions for dogs and cats. The company’s mission is to help pet parents keep their pets safe, healthy and happy. With millions of pets around the world, Tractive is dedicated to improving the lives of pets and their owners.

The team includes people from over 40 nationalities across the United States and Austria working on the future of pet safety and well-being.

About More Than a Pet

Launched in 2023, the Humane Society of the United States’ More Than a Pet campaign honors the love people have for their pets, celebrates and protects the human-animal bond and aims to show that this bond transcends race, ethnicity, geography and socioeconomic status. Through programs like Pets for Life and Rural Area Veterinary Services, the HSUS supports hundreds of thousands of people and pets who do not have access to veterinary care and pet essentials. A key part of this work is to bring equity in access to pet care for underserved communities and increase diversity in the animal welfare movement, efforts which are long overdue and necessary to recognize the human in humane. Together with our corporate partners, More Than a Pet raises awareness and funds for these critical programs and the HSUS’ work to fight for all animals.

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