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Whistle is now part of Tractive

Whistle has joined Tractive! As part of this transition, Whistle device owners will receive a free Tractive device to replace their Whistle. Any remaining Whistle Subscription will transfer to your new Tractive device.

On August 31, 2025 the Whistle platform was sunset and Whistle devices no longer work. The free Tractive device offer remains valid through September 30, 2025 and we encourage you to use the chance to still transition. For more details, see the FAQs.

Have a Whistle or Tagg device?

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The transition

Whistle joins the Tractive Family

  • Whistle

    Why is Whistle's service being discontinued?

    Tractive holds deep respect for everything Whistle has built over the years. However, maintaining and developing two separate ecosystems - devices, apps, and software - doubles the complexity and could limit the quality of service and innovation.

    By unifying efforts under a single, powerful technology platform, Tractive can deliver new features and improvements faster, more reliably, and with greater impact for all users - including former Whistle customers.

    Tractive devices offer the same core features Whistle users value, along with advanced additions like resting heart rate and respiratory rate monitoring. We're confident that Whistle customers will find in Tractive a dependable partner to help keep their pets safe, healthy, and happy - now and into the future.

  • Logo paw

    Who is Tractive?

    Tractive is the leading provider of GPS tracking and health monitoring solutions for dogs and cats. Tractive shares Whistle’s commitment to keeping your pets safe, healthy and happy. We at Tractive are excited to welcome you and continue providing you smart trackers that strengthen the bond between you and your pet, at every stage of their life.

  • Question

    What does this mean for me as a Whistle customer?

    This is an exciting opportunity for Whistle customers to transition to Tractive and get a free Tractive device. Whistle customers can still transition to Tractive until end of September 2025. Here’s what to expect: Any remaining Whistle subscription can be transferred to Tractive. Whistle customers will receive a free Tractive device by following the instructions here.

How it works

Your seamless transition from Whistle starts here

Tractive, the world's most trusted health monitor and GPS tracker for pets, has acquired Whistle. Transitioning to the Tractive platform will ensure you have the latest Tractive features, including Resting Heart and Respiratory Rate Monitoring, best-in-class connectivity and access to free updates.

1.

Verify Your Whistle Account

Enter the serial number - from the back of your Whistle device - and your email address so we can confirm your subscription and set up your new Tractive account.

2.

Choose Your Free Tractive Device

Select the perfect tracker for your dog. Choose from multiple models and colors. Learn more about our trackers

3.

Activate & Start Tracking

Transfer the remaining time from your Whistle plan to Tractive, at no cost. If you own a Whistle device without subscription, you can still receive a Tractive device for free and we will add 2 months of FREE service to your new Tractive subscription.

Designed for comfort. Built for safety.

Dog
Cat
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Battery

Battery lasts up to 14 days

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Battery

Battery lasts up to 14 days

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Coverage

Worldwide coverage

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Coverage

Worldwide coverage

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Compact

Small & compact
Fits dogs above 9 lbs

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Compact

Small & compact
Fits dogs above 9 lbs

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Waterproof

100% waterproof

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Waterproof

100% waterproof

DOG 6

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Battery

Battery lasts up to 5 days

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Battery

Battery lasts up to 5 days

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Coverage

Worldwide coverage

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Coverage

Worldwide coverage

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Compact

Small & compact
Fits every cat & small dog

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Compact

Small & compact
Fits every cat & small dog

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Waterproof

100% waterproof

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Waterproof

100% waterproof

CAT Mini

Take a look in 3D

Dog
Cat
Close Icon

Colors

Colors

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Tractive vs. Whistle

Our smart trackers strengthen the bond between you and your pet, at every stage of their life

Tractive includes many of the key features you loved with Whistle - plus more. Enjoy familiar tracking tools along with powerful new health features, like resting heart rate and respiratory rate monitoring. Tractive is constantly evolving, with impactful new features added regularly—at no extra cost.

Feature Tractive Whistle
LIVE GPS Tracking Available Available
Virtual Fences & Escape Alerts Available Available
Strong Light & Sound Available Unavailable
Health Monitoring incl. Vital Signs Available Unavailable
XL Tracker with 1 Month Battery Available Unavailable
Licking / Itching Monitoring & Food / Drinking Tracking Unavailable Available For Whistle
Press

Press Release & Media Kit

Find the full press release on the acquisition, along with related assets and company information.

Dog with tractive tracker

Frequently Asked Questions

Looking for answers? You've come to the right place.

Question

Most Asked Questions

Whistle is now part of Tractive, the global leader in GPS and health tracking for pets, and the Whistle app has been discontinued as of August 31, 2025.

If you're a former Whistle subscriber, you can follow the steps above to claim a free Tractive device and transfer your remaining, pre-paid Whistle subscription time to Tractive. Any unused time on your Whistle subscription will then be credited to your new Tractive account. Your existing Whistle device is no longer supported and has stopped functioning as of August 31, 2025

If you’re not a former Whistle subscriber but have a Whistle device without a subscription, you can follow the steps above to claim a free Tractive device with purchase of a Tractive plan. Tractive will automatically add 2 months of FREE service to your newly selected Tractive subscription plan.

To take advantage of this offer, please ensure you complete your transition by September 30, 2025, when the offer expires.

If you have a shared account, both users will receive the same transition offer via email, please make sure to only claim the offer once.

As a former Whistle customer, you're eligible for a free Tractive GPS tracker. Tractive will also transfer any remaining time from your Whistle subscription to your new Tractive plan - so you keep all your credit.

To get started, just follow this link to choose your new Tractive device and Tractive subscription. Once you've completed the process, we’ll ship your device and we will apply your remaining Whistle subscription automatically. Device shipping and arrival time depends on when you sign up and on availability. As the Whistle platform has been discontinued as of August 31, 2025, we are committed to delivering your Tractive device as promptly as possible.

Tractive will fully honor your remaining Whistle subscription. Any unused months will be automatically added to your new Tractive subscription, so you won’t lose any time you've already paid for. Simply follow the above steps to redeem the offer before it expires on September 30, 2025.

The brand new Tractive device is free for all former Whistle customers - but your previous subscription status determines whether you need to make a payment:

  • If you had an active Whistle subscription with over 2 months remaining as of August 31, 2025, you won’t be charged right now. Your remaining subscription time will be transferred to your new Tractive plan.
  • If you had an active Whistle subscription with less than 2 months remaining as of August 31, 2025, you will need to purchase your new subscription with Tractive now, and Tractive will automatically add 2 months of free service to your chosen Tractive subscription.
  • If you did not have an active Whistle subscription, you’re still eligible for a free Tractive device, but you’ll need to select and pay for a Tractive subscription on the day you sign up for your Tractive subscription in order to receive it. Tractive will automatically add 2 months of free service to your chosen Tractive subscription.


Please note: this offer is only available until September 30, 2025.

No - your Whistle device warranty will not carry over to Tractive, as Whistle devices will stop functioning after the platform shuts down.

However, your new Tractive device comes with its own warranty, so you’ll still be covered moving forward.
Learn more here - Tractive Warranty.

Tractive includes many of the key features you loved with Whistle, such as:

  • GPS live tracking
  • Activity and health monitoring
  • Escape alerts

But Tractive also goes further, offering exclusive features, including:
  • Danger Alerts - see and share pet-related hazards in your area
  • Resting Heart Rate and Respiratory Rate - available on all Tractive dog trackers
  • Bark Detection - available exclusively on the Tractive DOG 6

In addition, Tractive GPS trackers use a broader range of cellular networks across the U.S. and Canada for better coverage and we roll out new features regularly through automatic updates, all at no extra cost.

As the Whistle platform has been discontinued as of August 31, 2025, Whistle’s customer support is no longer available.

If you have any questions regarding the transition to Tractive or need assistance after the transition, Tractive’s Customer Experience team is available via live chat (based on availability) or via the contact form.

Tracker

Device Transition & Replacement

Whistle is now part of Tractive, the global leader in GPS and health tracking for pets, and the Whistle app has been discontinued as of August 31, 2025.

If you're a former Whistle subscriber, you can follow the steps above to claim a free Tractive device and transfer your remaining, pre-paid Whistle subscription time to Tractive. Any unused time on your Whistle subscription will then be credited to your new Tractive account. Your existing Whistle device is no longer supported and has stopped functioning as of August 31, 2025.

If you’re not a former Whistle subscriber but have a Whistle device without a subscription, you can follow the steps above to claim a free Tractive device with purchase of a Tractive plan. Tractive will automatically add 2 months of FREE service to your newly selected Tractive subscription plan.

To take advantage of this offer, please ensure you complete your transition by September 30, 2025, when the offer expires.

If you have a shared account, both users will receive the same transition offer via email, please make sure to only claim the offer once.

As a former Whistle customer, you're eligible for a free Tractive GPS tracker. Tractive will also transfer any remaining time from your Whistle subscription to your new Tractive plan - so you keep all your credit.

To get started, just follow this link to choose your new Tractive device and Tractive subscription. Once you've completed the process, we’ll ship your device and we will apply your remaining Whistle subscription automatically. Device shipping and arrival time depends on when you sign up and on availability. As the Whistle platform has been discontinued as of August 31, 2025, we are committed to delivering your Tractive device as promptly as possible.

You’ll need to switch to a Tractive device, as the Whistle platform has been discontinued as of August 31, 2025, and your Whistle device will stop working.

To continue tracking your pet, we recommend making the switch to Tractive as soon as possible.

We are committed to supporting you during this transition. With the Whistle device and app no longer functional as of August 31, 2025, it’s crucial to switch to a Tractive device to continue tracking your pet.

To take advantage of our transition offer, which includes a free Tractive device and the transfer of your remaining Whistle subscription time, please complete the transition under this link before September 30, 2025.

Tractive will not only provide a free Tractive device (a value of $49.99-$99.99 depending on the device), but also transfer your remaining subscription time over to Tractive. If you did not have an active Whistle subscription, or your remaining time was less than 60 days, Tractive will add 60 days to your chosen subscription upon signup. Offer valid until September 30, 2025.

In an email from Whistle, you will have received confirmation of the Whistle device serial number(s) linked to an active or previous subscription, along with the email address associated with your Whistle account.

As well as this, on your Whistle device you can find the serial number on the back of the tracker. Depending on your model, the serial number will start with the following format:

  • W01-XXXXXX
  • W03-XXXXXXX
  • AM2-XXXXXXX
  • W04-XXXXXXX
  • W05-XXXXXXX
  • AM6-XXXXXXX
  • CD-XXX-XXXX

This offer is only valid until September 30, 2025, so make sure to claim it before then.

No, you can no longer activate your Whistle device or purchase a subscription. However, we are happy to welcome you to Tractive and have a great offer for you. To find out more please see the steps above.

If you’ve already redeemed your offer for a new Tractive device, please keep an eye out for your shipping confirmation email. Our team is working hard to get your tracker to you as quickly as possible. If you have not redeemed your offer yet, please do so as indicated in the “how to section” above.

Your past tracking history from Whistle has not been transferred to the Tractive app. Going forward, you can build new activity and location history for your pet by using the Tractive device regularly.

Credit Card

Subscription & Payments

Tractive will fully honor your remaining Whistle subscription. Any unused months will be automatically added to your new Tractive subscription, so you won’t lose any time you've already paid for. Simply follow the above steps to redeem the offer before it expires on September 30, 2025.

The brand new Tractive device is free for all former Whistle customers - but your previous subscription status determines whether you need to make a payment:

  • If you had an active Whistle subscription with over 2 months remaining as of August 31, 2025, you won’t be charged right now. Your remaining subscription time will be transferred to your new Tractive plan.
  • If you had an active Whistle subscription with less than 2 months remaining as of August 31, 2025, you will need to purchase your new subscription with Tractive now, and Tractive will automatically add 2 months of free service to your chosen Tractive subscription.
  • If you did not have an active Whistle subscription, you’re still eligible for a free Tractive device, but you’ll need to select and pay for a Tractive subscription on the day you sign up for your Tractive subscription in order to receive it. Tractive will automatically add 2 months of free service to your chosen Tractive subscription.


Please note: this offer is only available until September 30, 2025.

Yes, as Tractive has different subscription prices and plan types from Whistle. When joining Tractive, there are a variety of subscription plans for you to choose from. You can choose between two plan types:

  • Basic Plan - includes core features, with payment options for 1 or 2 years.
  • Premium Plan - includes additional features such as Global Coverage, Family Sharing, and 365-day Location History, with payment options for 1, 2, or 5 years.

You can view the most up-to-date pricing and plan details anytime at tractive.com/plans.

You don't need to take any action to end your Whistle subscription. With the Whistle platform officially discontinued as of August 31, 2025, your subscription automatically ended on that date.

However, we encourage you to take advantage of Tractive’s special offer: receive a free Tractive device, and any remaining Whistle subscription time will be added to your new Tractive plan.
This offer is only valid until September 30, 2025, so make sure to claim it before then.

It depends on your previous subscription status:

  • If you had an active Whistle subscription with over 2 months remaining as of August 31, 2025, you won’t be charged right now. Your remaining subscription time will be transferred to your new Tractive plan.
  • If you had an active Whistle subscription with less than 2 months remaining as of August 31, 2025, you will need to purchase your new subscription with Tractive now, and Tractive will automatically add 2 months of free service to your chosen Tractive subscription.
  • If you did not have an active Whistle subscription, you’re still eligible for a free Tractive device, but you’ll need to select and pay for a Tractive subscription on the day you sign up for your Tractive subscription in order to receive it. Tractive will automatically add 2 months of free service to your chosen Tractive subscription.


Please note: this offer is only available until September 30, 2025.

Tractive asks for your payment credentials to set up your account and activate your free subscription transfer - even if you don’t owe anything right now. This ensures a smooth transition from Whistle and prepares your account for future renewals, without interrupting service.

Tractive accepts all major payment methods, such as credit card, PayPal, Apple Pay, Google Pay and more!

Tractive Care offers peace of mind by providing a replacement for your Tractive GPS tracker if your GPS tracker is lost, stolen, or damaged. Tractive Care can be added to a subscription plan during the activation process and is available for 1 Year, 2 Year and 5 Year subscription plans.

Mobile

Device Compatibility & App

Tractive uses a wide range of cellular networks across the U.S. and Canada, providing strong and reliable coverage in most areas. If the Whistle device worked in your area, Tractive almost certainly works there as well. Since Tractive uses multiple carriers and chooses automatically based on network availability, you will find Tractive to cover a much wider area not previously available with the Whistle device.

To be sure, U.S. customers can check coverage in your specific location by visiting this link: Check coverage here.

Yes - once you switch to a Tractive device, you’ll need to download the free Tractive app to track your pet and access all features.

You can download the free Tractive app here:


The Tractive app lets you monitor your pet’s live location, health, activity, and more - all from your phone.

The Tractive GPS mobile app is compatible with the following devices:
  • iPhone and iPad with iOS/iPadOS 16.6 or above
  • Android devices with operating system 10.0 and above (Google Play Services required).

No. Your Whistle login credentials will not work with the Tractive app. You will need to create a new account with Tractive, and you'll be prompted to do so when you claim your free Tractive device. To claim your free Tractive device, follow this link where we will walk you through the process step-by-step.

Please note: this offer is only available until September 30, 2025.

Shooting Star

Features Comparison

Tractive includes many of the key features you loved with Whistle, such as:

  • GPS live tracking
  • Activity and health monitoring
  • Escape alerts

But Tractive also goes further, offering exclusive features, including:
  • Danger Alerts - see and share pet-related hazards in your area
  • Resting Heart Rate and Respiratory Rate - available on all Tractive dog trackers
  • Bark Detection - available exclusively on the Tractive DOG 6

In addition, Tractive GPS trackers use a broader range of cellular networks across the U.S. and Canada for better coverage and we roll out new features regularly through automatic updates, all at no extra cost.

Yes! During the transition, you’ll be able to choose from several of our latest tracker models:

  • Tractive DOG 6
  • Tractive DOG XL (suitable for larger dogs weighing 50 lb and above)
  • Tractive CAT Mini (also great for small dogs)

If available, you can also select from different colors to match your pet’s personality and style.

Want help deciding? Check out this article for full details and specs: Which model is right for my pet?

Whistle accessories, such as chargers and collars, are not compatible with Tractive devices. However, there's no need to worry - when your new Tractive device arrives, it will come with a charger and a clip to easily attach the tracker to your dog's existing collar.

User

Account, Privacy & Data

Data from your Whistle device will not be transferred over to Tractive, since Whistle uses different algorithms that would not be compatible with Tractive’s systems.

Protecting your data is a top priority. All data transfers will be conducted securely and in accordance with local laws and regulations. For more information, please see Tractive’s Privacy Policy.

No. Tractive will never sell your personal information to third parties without your prior approval. We take your privacy seriously and are committed to protecting your data.

We only use your information to provide and improve our services, and we may share data only when necessary - such as with trusted service providers who help us operate our platform. These partners are strictly bound by privacy agreements and can only use your data to support Tractive’s services.

You can read more in our Privacy Policy and Terms & Conditions, where we explain how your data is handled and protected.

Yes - as part of creating a new Tractive account you’ll be asked to review and accept Tractive’s Privacy Policy and Terms & Conditions. This ensures you’re fully informed about how your data is handled and the terms that apply to your new subscription.

Yes, you can delete the Whistle app from your phone, as it will no longer function. All your pet’s tracking will now take place in the Tractive app.

No, historic Whistle data is no longer available for download. Going forward, you can track and view all new data directly in the Tractive app.

Returns

Returns & Warranty

Of course, we know that all our pets are individuals, and we understand if your buddy just doesn’t get along with the tracker. For this very reason, we have a 30 day return period. If you need to cancel, just do so within 30 days of activation by returning your free Tractive device. For the return address, please reach out to Tractive’s Customer Experience team who will be able to help you here.

No - your Whistle device warranty will not carry over to Tractive, as Whistle devices will stop functioning after the platform shuts down.
However, your new Tractive device comes with its own warranty, so you’ll still be covered moving forward.
Learn more here - Tractive Warranty.

With the Whistle platform discontinued as of August 31, 2025, your Whistle device is no longer functional and should be disposed of as electronic waste. Please follow your local municipality’s guidelines for proper electronic device disposal or recycling.

Support

Customer Support

As the Whistle platform has been discontinued as of August 31, 2025, Whistle’s customer support is no longer available.

If you have any questions regarding the transition to Tractive or need assistance after the transition, Tractive’s Customer Experience team is available via live chat (based on availability) or via the contact form.

Tractive currently does not offer customer service over the phone. However, Tractive Customer Experience team members can be reached via livechat (based on availability) or via the contact form.

Tractive holds deep respect for everything Whistle has built over the years. However, maintaining and developing two separate ecosystems - devices, apps, and software - doubles the complexity and could limit the quality of service and innovation.

By unifying efforts under a single, powerful technology platform, Tractive can deliver new features and improvements faster, more reliably, and with greater impact for all users - including former Whistle customers.

Tractive devices offer the same core features Whistle users value, along with advanced additions like Resting Heart Rate and Respiratory Rate monitoring. We're confident that Whistle customers will find in Tractive a dependable partner to help keep their pets safe, healthy, and happy - now and into the future.