Tractive introduces MOTION:

Activity and movement tracking for pets

The tiny collar attachment Tractive® MOTION tracks movements, rest times and activity information, displays the info directly on your smartphone.

Tractive MOTION - Activity tracking now available for pets

Tractive® MOTION ( helps pet owners to monitor the health and activity of their four-legged friends. Tractive® MOTION tracks the daily activity of a pet, categorizes pet movements in three categories ‘lazy’, ‘moderately active’ and ‘active’, and tells its owners whether or not their pet needs to be more active. Several sensors provide information to pet owners and their veterinarians. Tractive® MOTION is available for order for only $ 89,99 (or € 79,99 in Europe) at

Fighting Pet-Obesity

“There are more than 170m dogs and cats in the US alone, with over 50% of them being overweight or obese, according to the Association for Pet Obesity Prevention. We want to make sure we educate people about this trend and do something about it.”, says Michael Hurnaus, CEO of Tractive® and former Microsoft and Amazon employee. With the current trend of wearable devices and human activity tracking gadgets, one can expect that pet owners will need similar ‘quantified-self’ devices for their furry friends.

Daily goal and integrated display

Tractive® MOTION users can set a daily goal of Pet-Points. Pet-Points are calculated by measuring steps, movements, playtime and additional information provided by the sensors. Aside from a motion detection sensor, Tractive® MOTION also uses an accelerometer, a temperature sensor and a brightness sensor to monitor the pet’s behavior. Through an integrated high resolution display, users can easily see the collected Pet-Points for the day and check the progress towards the daily goal.

Free apps for iOS and Android and NO Monthly Fees

The collected information will be displayed in easily understandable graphs in the free Tractive® MOTION apps for iOS and Android. Users can manage multiple pets with Tractive® MOTION devices in the app. The device wirelessly syncs the information to the user's smartphone. “It was important to us, that the sync happens automatically behind the scenes and users don’t need to connect any cable to get the information on their smartphone”, says Michael Lettner, CTO and Co-Founder of Tractive®. Tractive® MOTION uses Bluetooth 4.0 to send its data to the smartphone.The app promotes the achievements of healthy and active pets and shows the rank of your pet on the worldwide ranking.

Tractive® MOTION is available for order at There is no service fee or subscription fee, so once users have the device, it is free to use for life.

Only 7g and over 1 Week of Battery Life

The waterproof Tractive® MOTION device is only 7g light and with a size of 15 mm x 50 mm x 9 mm it can be used on cats, dogs and any other animal 2 kg and over. Tractive® worked with vets to ensure the device does not harm the pet and is light enough so your pet won’t even feel it is there. Tractive® MOTION is FCC and CE certified and follows specifications from other products considered to be safe for the pet and the user. Tractive® MOTION comes with a charger and can collect activity information 24/7 for over a week without being recharged.

Multiple Fashionable Colors

Tractive® MOTION comes with a black silicon clip that holds the device secure on the collar of the pet. Pet owners can also choose additional clips in different fashionable colors to customize the appearance of the device.

About Tractive®

Tractive® develops hardware, gadgets and apps for pet owners. Aside from Tractive’s flagship product, a GPS-based pet tracking device, the company also owns the pet photo platform and app Tractive Photos. Within just a few weeks over 300k photos have been uploaded to the platform. Additional products in Tractive’s portfolio are apps such as Dog Walk, Pet Blabla, Pet Battle or Petnames which help pet owners find the perfect name for their loved one.

Tractive® was founded in 2012 in Pasching, Austria

For more information:

Tractive GmbH
Michael Hurnaus, CEO
Randlstraße 18a
4061 Pasching, Austria