Tractive® is engaged in the development of hardware, gadgets and apps for pet owners. In addition to the Tractive® GPS device for animals and the Tractive® MOTION Activity Tracker, the company developed the pet photo platform Tractive® Photos, which allows users to upload pet pictures via free apps and share them with other animal lovers. Since its launch hundreds of thousands of photos have been uploaded and shared with the community. Other apps in the portfolio are Tractive® Dog Walk, Pet BlaBla, Pet Battle and Petnames.
Tractive® was founded in 2012 in Pasching, Austria.