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Whistle is now part of Tractive

Whistle has joined Tractive! As part of this transition, Whistle device owners will receive a free Tractive device to replace their Whistle. Any remaining Whistle Subscription will transfer to your new Tractive device.

On August 31, 2025 the Whistle platform will sunset and Whistle devices will stop working. The free Tractive device offer is valid through September 30, 2025 and we encourage you to transition quickly to ensure uninterrupted service. For more details, see the FAQs.

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The transition

Whistle joins the Tractive Family

  • Whistle

    Why is Whistle's service being discontinued?

    Tractive holds deep respect for everything Whistle has built over the years. However, maintaining and developing two separate ecosystems - devices, apps, and software - doubles the complexity and could limit the quality of service and innovation.

    By unifying efforts under a single, powerful technology platform, Tractive can deliver new features and improvements faster, more reliably, and with greater impact for all users - including former Whistle customers.

    Tractive devices offer the same core features Whistle users value, along with advanced additions like resting heart rate and respiratory rate monitoring. We're confident that Whistle customers will find in Tractive a dependable partner to help keep their pets safe, healthy, and happy - now and into the future.

  • Logo paw

    Who is Tractive?

    Tractive is the leading provider of GPS tracking and health monitoring solutions for dogs and cats. Tractive shares Whistle’s commitment to keeping your pets safe, healthy and happy. We at Tractive are excited to welcome you and continue providing you smart trackers that strengthen the bond between you and your pet, at every stage of their life.

  • Question

    What does this mean for me as a Whistle customer?

    This is an exciting opportunity for Whistle customers to transition to Tractive and get a free Tractive device. Whistle customers can now transition to Tractive to ensure a seamless experience. Here’s what to expect: Any remaining Whistle subscription can be transferred to Tractive. Whistle customers will receive a free Tractive device by following the instructions here.

How it works

Your seamless transition from Whistle starts here

Tractive, the world's most trusted health monitor and GPS tracker for pets, has acquired Whistle. Transitioning to the Tractive platform will ensure you have the latest Tractive features, including Resting Heart and Respiratory Rate Monitoring, best-in-class connectivity and access to free updates.

1.

Verify Your Whistle Account

Enter the serial number - from the back of your Whistle device - and your email address so we can confirm your subscription and set up your new Tractive account.

2.

Choose Your Free Tractive Device

Select the perfect GPS tracker and health monitor for your dog. Pick your model and choose from multiple colors. Learn more about our Tracker

3.

Activate & Start Tracking

Transfer the remaining time from your Whistle plan to Tractive, at no cost. If you own a Whistle device without subscription, you can still receive a Tractive device for free and we will add 2 months of FREE service to your new Tractive subscription.

Designed for comfort. Built for safety.

Dog
Cat
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Battery

Battery lasts up to 14 days

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Battery

Battery lasts up to 14 days

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Coverage

Worldwide coverage

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Coverage

Worldwide coverage

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Compact

Small & compact
Fits dogs above 9 lbs

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Compact

Small & compact
Fits dogs above 9 lbs

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Waterproof

100% waterproof

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Waterproof

100% waterproof

DOG 6

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Battery

Battery lasts up to 5 days

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Battery

Battery lasts up to 5 days

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Coverage

Works worldwide

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Coverage

Works worldwide

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Compact

Small & compact
Fits every cat & small dog

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Compact

Small & compact
Fits every cat & small dog

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Waterproof

100% waterproof

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Waterproof

100% waterproof

CAT Mini

Take a look in 3D

Dog
Cat
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Colors

Colors

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Tractive vs. Whistle

Our smart trackers strengthen the bond between you and your pet, at every stage of their life

Tractive includes many of the key features you loved with Whistle - plus more. Enjoy familiar tracking tools along with powerful new health features, like resting heart rate and respiratory rate monitoring. Tractive is constantly evolving, with impactful new features added regularly—at no extra cost.

Feature Tractive Whistle
LIVE GPS Tracking Available Available
Virtual Fences & Escape Alerts Available Available
Strong Light & Sound Available Unavailable
Health Monitoring incl. Vital Signs Available Unavailable
XL Tracker with 1 Month Battery Available Unavailable
Licking / Itching Monitoring & Food / Drinking Tracking Unavailable Available For Whistle
Press

Press Release & Media Kit

Find the full press release on the acquisition, along with related assets and company information.

Dog with tractive tracker

Frequently Asked Questions

Looking for answers? You've come to the right place.

Question

Most Asked Questions

Whistle is now part of Tractive, the global leader in GPS and health tracking for pets. As part of this change, the Whistle app will be discontinued after August 31, 2025.

If you're a current Whistle subscriber, you can follow the steps above to claim a free Tractive device and transfer your remaining, pre-paid Whistle subscription time to Tractive. Any unused time on your Whistle subscription will then be credited to your new Tractive account. Your existing Whistle device will continue to work normally until August 31, 2025. After that, it will no longer be supported.

If you’re not a current Whistle subscriber but have a Whistle device without a subscription, you can follow the steps above to claim a free Tractive device with purchase of a Tractive plan. Tractive will automatically add 2 months of FREE service to your newly selected Tractive subscription plan.

If you have a shared account, both users will receive the same transition offer via email, please make sure to only claim the offer once.

As a Whistle customer, you're eligible for a free Tractive GPS tracker. Tractive will also transfer any remaining time from your Whistle subscription to your new Tractive plan - so you keep all your credit.

To get started, just follow this link to choose your new Tractive device and Tractive subscription. Once you've completed the process, we’ll ship your device and we will apply your remaining Whistle subscription automatically. Device shipping and arrival time depends on when you sign up and on availability. We will do what we can to ensure you get your Tractive device before the sunset of the Whistle platform after August 31, 2025.

Tractive will fully honor your remaining Whistle subscription. Any unused months will be automatically added to your new Tractive subscription, so you won’t lose any time you've already paid for. Simply follow the above steps to redeem the offer.

The brand new Tractive device is free for all Whistle customers - but your subscription status determines whether you need to make a payment:

  • If you currently have an active Whistle subscription with over 2 months remaining on the day you sign up for your Tractive subscription, you won’t be charged right now. Your remaining subscription time will be transferred to your new Tractive plan.
  • If you have an active Whistle subscription with less than 2 months remaining on the day you sign up for your Tractive subscription, you will need to purchase your new subscription with Tractive now, and Tractive will automatically add 2 months of free service to your chosen Tractive subscription.
  • If you’re not currently subscribed to Whistle, you’re still eligible for a free Tractive device, but you’ll need to select and pay for a Tractive subscription on the day you sign up for your Tractive subscription in order to receive it. Tractive will automatically add 2 months of free service to your chosen Tractive subscription.

No - your Whistle device warranty will not carry over to Tractive, as Whistle devices will stop functioning after the platform shuts down.

However, your new Tractive device comes with its own warranty, so you’ll still be covered moving forward.
Learn more here - Tractive Warranty.

Tractive includes many of the key features you loved with Whistle, such as:

  • GPS live tracking
  • Activity and health monitoring
  • Escape alerts

But Tractive also goes further, offering exclusive features, including:
  • Danger Alerts - see and share pet-related hazards in your area
  • Resting Heart Rate and Respiratory Rate - available on all Tractive dog trackers
  • Bark Detection - available exclusively on the Tractive DOG 6

In addition, Tractive GPS trackers use a broader range of cellular networks across the U.S. and Canada for better coverage and we roll out new features regularly through automatic updates, all at no extra cost.

Until August 31, 2025, please continue to contact Whistle’s customer support team with any questions regarding your Whistle device or ongoing Whistle service. You can reach out to Whistle here.

If you have any questions regarding the transition to Tractive or need assistance after the transition, Tractive’s Customer Experience team is available via live chat (based on availability) or via the contact form.

Tracker

Device Transition & Replacement

Whistle is now part of Tractive, the global leader in GPS and health tracking for pets. As part of this change, the Whistle app will be discontinued after August 31, 2025.

If you're a current Whistle subscriber, you can follow the steps above to claim a free Tractive device and transfer your remaining, pre-paid Whistle subscription time to Tractive. Any unused time on your Whistle subscription will then be credited to your new Tractive account. Your existing Whistle device will continue to work normally until August 31, 2025. After that, it will no longer be supported.

If you’re not a current Whistle subscriber but have a Whistle device without a subscription, you can follow the steps above to claim a free Tractive device with purchase of a Tractive plan. Tractive will automatically add 2 months of FREE service to your newly selected Tractive subscription plan.

If you have a shared account, both users will receive the same transition offer via email, please make sure to only claim the offer once.

As a Whistle customer, you're eligible for a free Tractive GPS tracker. Tractive will also transfer any remaining time from your Whistle subscription to your new Tractive plan - so you keep all your credit.

To get started, just follow this link to choose your new Tractive device and Tractive subscription. Once you've completed the process, we’ll ship your device and we will apply your remaining Whistle subscription automatically. Device shipping and arrival time depends on when you sign up and on availability. We will do what we can to ensure you get your Tractive device before the sunset of the Whistle platform after August 31, 2025.

You’ll need to switch to a Tractive device. The Whistle platform will no longer be available after August 31, 2025, and your Whistle device will stop working.

To continue tracking your pet without interruption, we recommend making the switch to Tractive as soon as possible.

We’re committed to ensuring a smooth transition without service interruptions. Your Whistle device and app will continue to work until August 31, 2025. We encourage you to transition to Tractive before that time to ensure you can continue to track your pet.

If you transfer your Whistle subscription to Tractive and receive your Tractive device before August 31, 2025, both devices will continue to work until Whistle turns off after August 31, 2025.

Tractive will not only provide a free Tractive device (a value of $49.99-$99.99 depending on the device), but also transfer your remaining subscription time over to Tractive. Should you currently not have an active subscription with Whistle or should your remaining time be less than 60 days, Tractive will add 60 days to your chosen subscription upon signup. Offer valid until September 30, 2025.

In an email from Whistle, you will have received confirmation of the Whistle device serial number(s) linked to an active or previous subscription, along with the email address associated with your Whistle account.

As well as this, on your Whistle device you can find the serial number on the back of the tracker. Depending on your model, the serial number will start with the following format:

  • W01-XXXXXX
  • W03-XXXXXXX
  • AM2-XXXXXXX
  • W04-XXXXXXX
  • W05-XXXXXXX
  • AM6-XXXXXXX
  • CD-XXX-XXXX

This offer is only valid until September 30, 2025, so make sure to claim it before then.

No, you can no longer activate your Whistle device or purchase a subscription. However, we are happy to welcome you to Tractive and have a great offer for you. To find out more please see the steps above.

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Subscription & Payments

Tractive will fully honor your remaining Whistle subscription. Any unused months will be automatically added to your new Tractive subscription, so you won’t lose any time you've already paid for. Simply follow the above steps to redeem the offer.

The brand new Tractive device is free for all Whistle customers - but your subscription status determines whether you need to make a payment:

  • If you currently have an active Whistle subscription with over 2 months remaining on the day you sign up for your Tractive subscription, you won’t be charged right now. Your remaining subscription time will be transferred to your new Tractive plan.
  • If you have an active Whistle subscription with less than 2 months remaining on the day you sign up for your Tractive subscription, you will need to purchase your new subscription with Tractive now, and Tractive will automatically add 2 months of free service to your chosen Tractive subscription.
  • If you’re not currently subscribed to Whistle, you’re still eligible for a free Tractive device, but you’ll need to select and pay for a Tractive subscription on the day you sign up for your Tractive subscription in order to receive it. Tractive will automatically add 2 months of free service to your chosen Tractive subscription.

Yes, as Tractive has different subscription prices and plan types from Whistle. When joining Tractive, there are a variety of subscription plans for you to choose from. You can choose between two plan types:

  • Basic Plan - includes core features, with payment options for 1 or 2 years.
  • Premium Plan - includes additional features such as Global Coverage, Family Sharing, and 365-day Location History, with payment options for 1, 2, or 5 years.

You can view the most up-to-date pricing and plan details anytime at tractive.com/plans.

You don't need to take any action to end your Whistle subscription. With the Whistle platform officially sunsetting on August 31, 2025, your subscription will automatically end on that date.
Until then, you'll continue to have full access to your device and subscription features.

However, we encourage you to take advantage of Tractive’s special offer: receive a free Tractive device, and any remaining Whistle subscription time will be added to your new Tractive plan.
This offer is only valid until September 30, 2025, so make sure to claim it before then.

It depends on your current subscription status:

  • If you currently have an active Whistle subscription with over 2 months remaining on the day you sign up for your Tractive subscription, you won’t be charged right now. Your remaining subscription time will be transferred to your new Tractive plan.
  • If you have an active Whistle subscription with less than 2 months remaining on the day you sign up for your Tractive subscription, you will need to purchase your new subscription with Tractive now, and Tractive will automatically add 2 months of free service to your chosen Tractive subscription.
  • If you’re not currently subscribed to Whistle, you’re still eligible for a free Tractive device, but you’ll need to select and pay for a Tractive subscription on the day you sign up for your Tractive subscription in order to receive it. Tractive will automatically add 2 months of free service to your chosen Tractive subscription.

Tractive asks for your payment credentials to set up your account and activate your free subscription transfer - even if you don’t owe anything right now. This ensures a smooth transition from Whistle and prepares your account for future renewals, without interrupting service.

Tractive accepts all major payment methods, such as credit card, PayPal, Apple Pay, Google Pay and more!

Tractive Care offers peace of mind by providing a replacement for your Tractive GPS tracker if your GPS tracker is lost, stolen, or damaged. Tractive Care can be added to a subscription plan during the activation process and is available for 1 Year, 2 Year and 5 Year subscription plans.

Mobile

Device Compatibility & App

Tractive uses a wide range of cellular networks across the U.S. and Canada, providing strong and reliable coverage in most areas. If the Whistle device worked in your area, Tractive almost certainly works there as well. Since Tractive uses multiple carriers and chooses automatically based on network availability, you will find Tractive to cover a much wider area not previously available with the Whistle device.

To be sure, U.S. customers can check coverage in your specific location by visiting this link: Check coverage here.

Yes - once you switch to a Tractive device, you’ll need to download the free Tractive app to track your pet and access all features.

You can download the free Tractive app here:


The Tractive app lets you monitor your pet’s live location, health, activity, and more—all from your phone.

The Tractive GPS mobile app is compatible with the following devices:
  • iPhone and iPad with iOS/iPadOS 16.6 or above
  • Android devices with operating system 10.0 and above (Google Play Services required).

No. Your Whistle login credentials will not work with the Tractive app. You will need to create a new account with Tractive, and you'll be prompted to do so when you claim your free Tractive device. To claim your free Tractive device, follow this link where we will walk you through the process step-by-step.

Shooting Star

Features Comparison

Tractive includes many of the key features you loved with Whistle, such as:

  • GPS live tracking
  • Activity and health monitoring
  • Escape alerts

But Tractive also goes further, offering exclusive features, including:
  • Danger Alerts - see and share pet-related hazards in your area
  • Resting Heart Rate and Respiratory Rate - available on all Tractive dog trackers
  • Bark Detection - available exclusively on the Tractive DOG 6

In addition, Tractive GPS trackers use a broader range of cellular networks across the U.S. and Canada for better coverage and we roll out new features regularly through automatic updates, all at no extra cost.

Yes! During the transition, you’ll be able to choose from several of our latest tracker models:

  • Tractive DOG 6
  • Tractive DOG XL
  • Tractive DOG XL Adventure
  • Tractive CAT Mini (also great for small dogs)

If available, you can also select from different colors to match your pet’s personality and style.

Want help deciding? Check out this article for full details and specs: Which model is right for my pet?

Whistle accessories, such as chargers and collars, are not compatible with Tractive devices. However, there's no need to worry - when your new Tractive device arrives, it will come with a charger and a clip to easily attach the tracker to your dog's existing collar.

User

Account, Privacy & Data

Data from your Whistle device will not be transferred over to Tractive, since Whistle uses different algorithms that would not be compatible with Tractive’s systems.

Protecting your data is a top priority. All data transfers will be conducted securely and in accordance with local laws and regulations. For more information, please see Tractive’s Privacy Policy.

No. Tractive will never sell your personal information to third parties without your prior approval. We take your privacy seriously and are committed to protecting your data.

We only use your information to provide and improve our services, and we may share data only when necessary - such as with trusted service providers who help us operate our platform. These partners are strictly bound by privacy agreements and can only use your data to support Tractive’s services.

You can read more in our Privacy Policy and Terms & Conditions, where we explain how your data is handled and protected.

Yes - as part of creating a new Tractive account you’ll be asked to review and accept Tractive’s Privacy Policy and Terms & Conditions. This ensures you’re fully informed about how your data is handled and the terms that apply to your new subscription.

Returns

Returns & Warranty

Of course, we know that all our pets are individuals, and we understand if your buddy just doesn’t get along with the tracker. For this very reason, we have a 30 day return period. If you need to cancel, just do so within 30 days of activation by returning your free Tractive device. For the return address, please reach out to Tractive’s Customer Experience team who will be able to help you here.

No - your Whistle device warranty will not carry over to Tractive, as Whistle devices will stop functioning after the platform shuts down.
However, your new Tractive device comes with its own warranty, so you’ll still be covered moving forward.
Learn more here - Tractive Warranty.

Once you no longer use your Whistle device or after the sunset of the Whistle platform, your Whistle device should be disposed of as electronic waste. Please follow your local municipality’s guidelines for proper electronic device disposal or recycling.

Support

Customer Support

Until August 31, 2025, please continue to contact Whistle’s customer support team with any questions regarding your Whistle device or ongoing Whistle service. You can reach out to Whistle here.

If you have any questions regarding the transition to Tractive or need assistance after the transition, Tractive’s Customer Experience team is available via live chat (based on availability) or via the contact form.

Tractive currently does not offer customer service over the phone. However, Tractive Customer Experience team members can be reached via livechat (based on availability) or via the contact form.

Tractive holds deep respect for everything Whistle has built over the years. However, maintaining and developing two separate ecosystems - devices, apps, and software - doubles the complexity and could limit the quality of service and innovation.

By unifying efforts under a single, powerful technology platform, Tractive can deliver new features and improvements faster, more reliably, and with greater impact for all users - including former Whistle customers.

Tractive devices offer the same core features Whistle users value, along with advanced additions like Resting Heart Rate and Respiratory Rate monitoring. We're confident that Whistle customers will find in Tractive a dependable partner to help keep their pets safe, healthy, and happy - now and into the future.