At Tractive, our goal is to give pet parents simple, meaningful insights into their dog’s or cat’s wellbeing – without trying to replace veterinarians or create a medical device. To do this, we combine science, smart technology, expert partnerships and one of the world’s largest datasets of pet behavior.
We work closely with leading veterinary institutions, including the Veterinary University of Vienna (VetMed) and the Max‑Planck‑Institute of Animal Behavior. Their expertise, together with Tractive’s own in-house experts, research and data science, helps us understand which behavior and activity patterns matter for early detection of potential issues. We turn these complex signals into clear, easy‑to‑use insights for everyday pet care.
Tractive’s Health Monitoring features highlight meaningful changes in your pet’s normal behavior - similar to wearables for humans. Our advanced sensors and algorithms deliver precise data, while veterinary input shapes how we share and explain the insights. Comparing your pet’s data to similar animals also helps you and - potentially your vet - understand what “normal” looks like.
Features like activity tracking, sleep monitoring, vitality monitoring (e.g., resting respiratory and heart rate), and behavior detection (e.g., scratching) all work by continuously monitoring your pet’s behavior and vital signs through motion sensors on the tracker. By learning your pet’s personal baseline, Tractive can spot meaningful changes over time. That’s why it's important that the tracker stays on your pet as much as possible - the more consistent the data, the more accurate the insights. When something shifts in a noticeable or sustained way, Tractive alerts you - so you can watch more closely or check in with your vet if needed.
The result: clear, data science‑based early‑warning insights that help you care for your pet proactively, while leaving medical diagnosis where it belongs - in the hands of veterinarians.