Tractive dog Nash "at work" in the office Tractive dog Nash "at work" in the office

Hi! Nice to meet you.
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Who is Tractive?

We keep dogs and cats safe, fit and happy.

With pet parents in over 150 countries putting their trust in us, we must be doing something right.

Because true love knows no bounds

Meet the people who took Tractive
from underdog to #1 worldwide

Tractive team

Management & Founding Team

Michael Hurnaus

Michael Hurnaus

CEO

CEO Michael founded Tractive in October 2012. Before embarking on a mission to keep all the cats and dogs of the world safe and happy, Michael was working in Silicon Valley for the likes of Amazon. He is, much like a dog, always optimistic, full of energy and not one to let go once he gets fired up about something. His enthusiasm is inspiring, and has led our team to turn Tractive into a world market leader.

Wolfgang Reisinger

Wolfgang Reisinger

CFO

Wolfgang joined Tractive in 2014 and is currently our Chief Financial Officer, a.k.a. Kaching-master. He leads the Finance, Operations, Sales, Customer Happiness and HR teams. In other words, he is a superstar.

Florian Gschwandtner

Florian Gschwandtner

CGO

Without Runtastic founder and former CEO Florian, there probably would have been no Tractive. He joined forces with Michael H from the get go, and helped him turn a big idea into a big success. One of the original investors in Tractive, Florian has been our Chief Growth Officer since January 2020. He is also a judge on Austria's response to Shark Tank, "2 Minuten 2 Millionen".

Michael Lettner

Michael Lettner

CTO Hardware

Michael is one of the co-Michaels who founded Tractive, and university buddies with the other founders. As CTO Hardware, he’s in charge of keeping our hardware best-in-class and ahead of the curve.

Michael Tschernuth

Michael Tschernuth

Mobile Lead

Michael currently leads our Mobile Team, is a certified app mastermind, and was with Tractive from day 1 as co-founder. Or even earlier, if you count his time as part of the FH Hagenberg crew.

Tractive Roadmap

2012

2012

The adventure begins. Michael H leaves Silicon Valley behind to found Tractive in his beloved Alpine homeland, Austria.

2013

January 2013

World, meet our 1st paw-totype. Tractive takes to the stage at CES Las Vegas - the world’s biggest consumer electronics show - and the first orders start flowing in.

Spring 2013

Tractive’s web shop opens its doors. Or should that be windows? Anyway, we’re open for business.

2014

Early 2014

Tractive wins “Innovation of the Year” award at the Futurezone Awards. Recipients forget to thank their moms...

Late 2014

With the new activity measuring feature, Tractive now lets pet parents track their dogs’ and cat’s fitness levels.

2016

Early 2016

Need for seed (investment): Legendary Le Mans racer Harold Primat invests 2 million Euros in Tractive.

Late 2016

With Tractive Care, pet parents know they’re covered no matter what.

2018

2018

Big catch! Tractive gets a 7-figure investment from Monkfish Equity, backed by the founders of Trivago. In a purr-fect coincidence, GPS trackers for cats go live.

Mid 2018

100K SUBSCRIBERS! 🎉🎉🎉

2019

2019

Tractive launches a new tracker for cats: The IKATI is born.

End 2019

What’s even better than 100k subscribers? 200k subscribers.

2012

2013

2014

2016

2018

2019

For paw-some news contact our Press Team

Victoria

Victoria Dangl
Public Relations Manager

press@tractive.com

Tractive Public Relations Randlstraße 18a 4061 Pasching Austria

Tractive, in numbers

TPS tracker

As of June 2020

Latest press releases at Tractive

Runtastic founder Florian Gschwandtner takes on new role at Tractive

Runtastic founder Florian Gschwandtner takes on new role at Tractive

Runtastic founder Florian Gschwandtner takes on new role at Tractive

Read More...
IFA Berlin 2019: keeping tabs on your tabby via GPS tracking with the Tractive IKATI

IFA Berlin 2019: keeping tabs on your tabby via GPS tracking with the Tractive IKATI

Tractive launches the Tractive IKATI cat tracker at IFA 2019 in Berlin

Read More...
Tractive receives investment from trivago founders and officially launch the world’s first GPS tracker for cats

Tractive receives investment from trivago founders and officially launch the world’s first GPS tracker for cats

Tractive receives an investment from trivago. An exciting year announces for the pet tech start up!

Read More...
CES: Tractive announces two new GPS tracking devices for cats and dogs

CES: Tractive announces two new GPS tracking devices for cats and dogs

Tractive announces two brand-new GPS tracking devices for cats and dogs at CES.

Read More...
Read all

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Location History

Location History

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LIVE Tracking

LIVE Tracking

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Virtual Fence

Virtual Fence

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Activity Monitoring

Activity Monitoring

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Tractive Logo Blue

Blue Tractive Logo

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Tractive Logo Black

Black Tractive Logo

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Tractive Logo White

White Tractive Logo

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Tractive Logo Blue (alternative version)

Blue Tractive Logo (alternative version)

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Tractive Logo Black (alternative version)

Black Tractive Logo (alternative version)

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Tractive Logo White (alternative version)

White Tractive Logo (alternative version)

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Michael Hurnaus

Michael Hurnaus

CEO

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Michael Lettner

Michael Lettner

CTO Hardware

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Michael Tschernuth

Michael Tschernuth

Mobile Lead

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Wolfgang Reisinger

Wolfgang Reisinger

CFO

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Florian Gschwandtner

Florian Gschwandtner

CGO

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CEO Michael Hurnaus & his colleague Nash

CEO Michael Hurnaus & his colleague Nash

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Tractive pup Nash "working out"

Tractive pup Nash "working out"

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Icebear enjoying sunset with her tracker

Icebear enjoying sunset with her tracker

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Vani down by the water with Tractive GPS DOG

Vani down by the water with Tractive GPS DOG

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Maru splashing with Tractive GPS DOG

Maru splashing with Tractive GPS DOG

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Outdoor adventure with Tractive GPS LTE

Outdoor adventure with Tractive GPS LTE

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A winter outing with Tractive GPS LTE

A winter outing with Tractive GPS LTE

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