Tractive dog Nash "at work" in the office Tractive dog Nash "at work" in the office

Hi! Nice to meet you.
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Who is Tractive?

We keep dogs and cats safe, fit and happy.

With pet parents in over 150 countries putting their trust in us, we must be doing something right.

Because true love knows no bounds

Meet the people who took Tractive
from underdog to #1 worldwide

Tractive team

Management & Founding Team

Michael Hurnaus

Michael Hurnaus

CEO

CEO Michael founded Tractive in October 2012. Before making it his mission to keep cats and dogs safe and happy, he worked in Silicon Valley for the likes of Amazon. His dog-like enthusiasm is inspiring, and a key force behind Tractive’s rise to world market leader.

Wolfgang Reisinger

Wolfgang Reisinger

COO

Wolfgang joined Tractive in 2014 and is currently our Chief Operating Officer, a.k.a. Business Mastermind. He leads the Finance, Operations, Sales, Customer Happiness and HR teams. In other words, he is a superstar.

Florian Gschwandtner

Florian Gschwandtner

CGO

Without Runtastic founder and ex-CEO Florian, there may have been no Tractive. One of the original investors in Tractive, Florian has been our Chief Growth Officer since January 2020. He’s also a judge on Austria's response to Shark Tank, "2 Minuten 2 Millionen".

Michael Lettner

Michael Lettner

CTO Hardware

Michael is one of the co-Michaels who founded Tractive, and university buddies with the other founders. As CTO Hardware, he’s in charge of keeping our hardware best-in-class and ahead of the curve.

Michael Tschernuth

Michael Tschernuth

Mobile Lead

Michael currently leads our Mobile Team, is a certified app mastermind, and was with Tractive from day 1 as co-founder. Or even earlier, if you count his time as part of the FH Hagenberg crew.

Tractive Roadmap

2012

2012

The adventure begins. Michael H leaves Silicon Valley behind to found Tractive in his beloved Alpine homeland, Austria.

2013

January 2013

World, meet our 1st paw-totype. Tractive takes to the stage at CES Las Vegas - the world’s biggest consumer electronics show - and the first orders start flowing in.

Spring 2013

Tractive’s web shop opens its doors. Or should that be windows? Anyway, we’re open for business.

2014

Early 2014

Tractive wins “Innovation of the Year” award at the Futurezone Awards. Recipients forget to thank their moms...

Late 2014

With the new activity measuring feature, Tractive now lets pet parents track their dogs’ and cats' fitness levels.

2016

Early 2016

Need for seed (investment): Legendary Le Mans racer Harold Primat invests 2 million Euros in Tractive.

Late 2016

With Tractive Care, pet parents know they’re covered no matter what.

2018

2018

Big catch! Tractive gets a 7-figure investment from Monkfish Equity, backed by the founders of Trivago. In a purr-fect coincidence, GPS trackers for cats go live.

Mid 2018

100K SUBSCRIBERS! 🎉🎉🎉

2019

2019

Tractive launches a new tracker for cats: The IKATI is born.

End 2019

What’s even better than 100k subscribers? 200k subscribers.

2020

2020

Meet our new and improved Activity Monitoring

2012

2013

2014

2016

2018

2019

2020

For paw-some news contact our Press Team

Victoria

Victoria Dangl
Public Relations Manager
+ 43677/63762685

press@tractive.com

Tractive Public Relations Randlstraße 18a 4061 Pasching Austria

Tractive, in numbers

TPS tracker

As of November 2020

Latest press releases at Tractive

Tractive joins Amazon Original Series The Pack and Local Pet Shelters on a Global, Four-Legged Adventure

Tractive joins Amazon Original Series The Pack and Local Pet Shelters on a Global, Four-Legged Adventure

Austria, November 2020 —  The Pack is a new global unscripted series that celebrates the

Read More...
Tractive donates sales to help dogs find homes on World Animal Day

Tractive donates sales to help dogs find homes on World Animal Day

Tractive donates sales to help dogs find homes on World Animal Day

Read More...
Tractive Releases New Activity Monitoring Feature

Tractive Releases New Activity Monitoring Feature

Tractive unveils its new Activity Monitoring feature to keep pets fit

Read More...
Tractive’s Big American Adventure

Tractive’s Big American Adventure

Tractive is going big on the US with their new LTE GPS tracker & activity monitoring

Read More...
Read all

Download our Media Assets

Tractive GPS Dog LTE

Tractive GPS Dog LTE

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Tractive GPS Dog Tracker

Tractive GPS Dog Tracker

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Tractive GPS Cat Tracker

Tractive GPS Cat Tracker

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Tractive GPS Dog LTE Packaging

Tractive GPS Dog LTE Packaging

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Tractive GPS Dog Packaging

Tractive GPS Dog Packaging

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Tractive GPS Cat Packaging

Tractive GPS Cat Packaging

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Tractive GPS Dog LTE + screen

Tractive GPS Dog LTE + screen

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Location History

Location History

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LIVE Tracking

LIVE Tracking

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Virtual Fence

Virtual Fence

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Activity Monitoring

Activity Monitoring

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Tractive Logo Blue

Blue Tractive Logo

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Tractive Logo Black

Black Tractive Logo

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Tractive Logo White

White Tractive Logo

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Tractive Logo Blue (alternative version)

Blue Tractive Logo (alternative version)

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Tractive Logo Black (alternative version)

Black Tractive Logo (alternative version)

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Tractive Logo White (alternative version)

White Tractive Logo (alternative version)

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Michael Hurnaus

Michael Hurnaus

CEO

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Michael Lettner

Michael Lettner

CTO Hardware

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Michael Tschernuth

Michael Tschernuth

Mobile Lead

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Wolfgang Reisinger

Wolfgang Reisinger

COO

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Florian Gschwandtner

Florian Gschwandtner

CGO

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CEO Michael Hurnaus & his colleague Nash

CEO Michael Hurnaus & his colleague Nash

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Tractive pup Nash "working out"

Tractive pup Nash "working out"

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Icebear enjoying sunset with her tracker

Icebear enjoying sunset with her tracker

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Vani down by the water with Tractive GPS DOG

Vani down by the water with Tractive GPS DOG

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Maru splashing with Tractive GPS DOG

Maru splashing with Tractive GPS DOG

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Outdoor adventure with Tractive GPS LTE

Outdoor adventure with Tractive GPS LTE

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A winter outing with Tractive GPS LTE

A winter outing with Tractive GPS LTE

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Vani on the pier with GPS DOG 4

Vani on the pier with GPS DOG 4

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Lisa, her loving human, and GPS DOG 4

Lisa, her loving human, and GPS DOG 4

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A golden autumn day with GPS DOG 4

A golden autumn day with GPS DOG 4

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