With pet parents in over 150 countries putting their trust in us, we must be doing something right.
Because true love knows no bounds
CEO
CEO Michael founded Tractive in October 2012. Before making it his mission to keep cats and dogs safe and happy, he worked in Silicon Valley for the likes of Amazon. His dog-like enthusiasm is inspiring, and a key force behind Tractive’s rise to world market leader.
COO
Wolfgang joined Tractive in 2014 and is currently our Chief Operating Officer, a.k.a. Business Mastermind. He leads the Finance, Operations, Sales, Customer Happiness and HR teams. In other words, he is a superstar.
CGO
Without Runtastic founder and ex-CEO Florian, there may have been no Tractive. One of the original investors in Tractive, Florian has been our Chief Growth Officer since January 2020. He’s also a judge on Austria's response to Shark Tank, "2 Minuten 2 Millionen".
CTO Hardware
Michael is one of the co-Michaels who founded Tractive, and university buddies with the other founders. As CTO Hardware, he’s in charge of keeping our hardware best-in-class and ahead of the curve.
Mobile Lead
Michael currently leads our Mobile Team, is a certified app mastermind, and was with Tractive from day 1 as co-founder. Or even earlier, if you count his time as part of the FH Hagenberg crew.
The adventure begins. Michael H leaves Silicon Valley behind to found Tractive in his beloved Alpine homeland, Austria.
World, meet our 1st paw-totype. Tractive takes to the stage at CES Las Vegas - the world’s biggest consumer electronics show - and the first orders start flowing in.
Tractive’s web shop opens its doors. Or should that be windows? Anyway, we’re open for business.
Tractive wins “Innovation of the Year” award at the Futurezone Awards. Recipients forget to thank their moms...
With the new activity measuring feature, Tractive now lets pet parents track their dogs’ and cats' fitness levels.
Need for seed (investment): Legendary Le Mans racer Harold Primat invests 2 million Euros in Tractive.
With Tractive Care, pet parents know they’re covered no matter what.
Big catch! Tractive gets a 7-figure investment from Monkfish Equity, backed by the founders of Trivago. In a purr-fect coincidence, GPS trackers for cats go live.
100K SUBSCRIBERS! 🎉🎉🎉
Tractive launches a new tracker for cats: The IKATI is born.
What’s even better than 100k subscribers? 200k subscribers.
Meet our new and improved Activity Monitoring
Tractive Public Relations Randlstraße 18a 4061 Pasching Austria
Tractive brings peace of mind for top dogs (and cats) at the GRAMMYs®
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Austria, November 2020 — The Pack is a new global unscripted series that celebrates the
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Tractive donates sales to help dogs find homes on World Animal Day
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Tractive unveils its new Activity Monitoring feature to keep pets fit
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Tractive GPS Dog LTE
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Tractive GPS Cat Tracker
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Tractive GPS Dog LTE Packaging
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Tractive GPS Cat Packaging
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Tractive GPS Dog LTE + screen
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Location History
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LIVE Tracking
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Virtual Fence
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Activity Monitoring
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Tractive pup Nash "working out"
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Icebear enjoying sunset with her tracker
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Vani down by the water with Tractive GPS DOG
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Maru splashing with Tractive GPS DOG
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Outdoor adventure with Tractive GPS LTE
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A winter outing with Tractive GPS LTE
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Vani on the pier with GPS DOG 4
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Lisa, her loving human, and GPS DOG 4
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A golden autumn day with GPS DOG 4
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