With pet parents in over 150 countries putting their trust in us, we must be doing something right.
Because true love knows no bounds
CEO
CEO Michael founded Tractive in October 2012. Before embarking on a mission to keep all the cats and dogs of the world safe and happy, Michael was working in Silicon Valley for the likes of Amazon. He is, much like a dog, always optimistic, full of energy and not one to let go once he gets fired up about something. His enthusiasm is inspiring, and has led our team to turn Tractive into a world market leader.
CFO
Wolfgang joined Tractive in 2014 and is currently our Chief Financial Officer, a.k.a. Kaching-master. He leads the Finance, Operations, Sales, Customer Happiness and HR teams. In other words, he is a superstar.
CGO
Without Runtastic founder and former CEO Florian, there probably would have been no Tractive. He joined forces with Michael H from the get go, and helped him turn a big idea into a big success. One of the original investors in Tractive, Florian has been our Chief Growth Officer since January 2020. He is also a judge on Austria's response to Shark Tank, "2 Minuten 2 Millionen".
CTO Hardware
Michael is one of the co-Michaels who founded Tractive, and university buddies with the other founders. As CTO Hardware, he’s in charge of keeping our hardware best-in-class and ahead of the curve.
Mobile Lead
Michael currently leads our Mobile Team, is a certified app mastermind, and was with Tractive from day 1 as co-founder. Or even earlier, if you count his time as part of the FH Hagenberg crew.
The adventure begins. Michael H leaves Silicon Valley behind to found Tractive in his beloved Alpine homeland, Austria.
World, meet our 1st paw-totype. Tractive takes to the stage at CES Las Vegas - the world’s biggest consumer electronics show - and the first orders start flowing in.
Tractive’s web shop opens its doors. Or should that be windows? Anyway, we’re open for business.
Tractive wins “Innovation of the Year” award at the Futurezone Awards. Recipients forget to thank their moms...
With the new activity measuring feature, Tractive now lets pet parents track their dogs’ and cat’s fitness levels.
Need for seed (investment): Legendary Le Mans racer Harold Primat invests 2 million Euros in Tractive.
With Tractive Care, pet parents know they’re covered no matter what.
Big catch! Tractive gets a 7-figure investment from Monkfish Equity, backed by the founders of Trivago. In a purr-fect coincidence, GPS trackers for cats go live.
100K SUBSCRIBERS! 🎉🎉🎉
Tractive launches a new tracker for cats: The IKATI is born.
What’s even better than 100k subscribers? 200k subscribers.
Tractive Public Relations Randlstraße 18a 4061 Pasching Austria
Runtastic founder Florian Gschwandtner takes on new role at Tractive
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Tractive launches the Tractive IKATI cat tracker at IFA 2019 in Berlin
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Tractive receives an investment from trivago. An exciting year announces for the pet tech start up!
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Tractive announces two brand-new GPS tracking devices for cats and dogs at CES.
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Location History
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LIVE Tracking
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Virtual Fence
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Activity Monitoring
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