Who is Tractive?
We keep dogs and cats safe, fit and happy.
With pet parents in over 150 countries putting their trust in us, we must be doing something right.
Because true love knows no bounds
Meet the people who took Tractive
from underdog to #1 worldwide
Management & Founding Team
The adventure begins. Michael H leaves Silicon Valley behind to found Tractive in his beloved Alpine homeland, Austria.
World, meet our 1st paw-totype. Tractive takes to the stage at CES Las Vegas - the world’s biggest consumer electronics show - and the first orders start flowing in.
Tractive’s web shop opens its doors. Or should that be windows? Anyway, we’re open for business.
Tractive wins “Innovation of the Year” award at the Futurezone Awards. Recipients forget to thank their moms...
With the new activity measuring feature, Tractive now lets pet parents track their dogs’ and cats' fitness levels.
Need for seed (investment): Legendary Le Mans racer Harold Primat invests 2 million Euros in Tractive.
With Tractive Care, pet parents know they’re covered no matter what.
Big catch! Tractive gets a 7-figure investment from Monkfish Equity, backed by the founders of Trivago. In a purr-fect coincidence, GPS trackers for cats go live.
100K SUBSCRIBERS! 🎉🎉🎉
Tractive launches a new tracker for cats: The IKATI is born.
What’s even better than 100k subscribers? 200k subscribers.
For paw-some news contact our Press Team
Public Relations Manager
Tractive Public Relations Randlstraße 18a 4061 Pasching Austria
Tractive, in numbers
Latest press releases at Tractive
Tractive donates sales to help dogs find homes on World Animal Day
Tractive donates sales to help dogs find homes on World Animal DayRead More...
Runtastic founder Florian Gschwandtner joins Tractive
Runtastic founder Florian Gschwandtner takes on new role at TractiveRead More...
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CEO Michael Hurnaus & his colleague NashDownload