Copywriter English

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Communications team, you will:

• Create clear, concise, and user-focused copy for mobile applications, advertising, and marketplace listings
• Drive more impact with less effort: use AI-powered tools, from generating first drafts or creative concepts to optimizing messaging through performance insights, streamlining repetitive tasks, and blending the best of human creativity with machine efficiency to get to the perfect result
• Develop messaging and copy for campaigns in collaboration with Marketing, Design, and Sales teams
• Write copy for emails, landing pages, ads, TV spots, videos, and other marketing materials
• Contribute to a consistent, human-centered UX by collaborating with product managers, designers, and developers
• Maintain and evolve the Tractive brand voice across all touchpoints.
• Produce source English copy that will be localized for 12+ languages and markets
• Work with a fun, global team of passionate language lovers
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• Several years of copywriting experience with a strong, versatile portfolio
• Great English skills and ideally able to “speak USA”
• Proven track record with AI in content creation, optimization, or workflow enhancement
• Skilled in data-informed copywriting
• Experience with UI/UX writing
• Sound knowledge of advertising and marketing principles
• German language skills are a plus
• Able to contribute to campaign ideation, creative briefs, and strategic messaging

Does this sound like you?

• Able to manage multiple projects and deadlines
• Self-organized, proactive, and a team player
• Curious and open to exploring new technologies and innovations that enhance your creative work
• Excited to work in Austria alongside an outstanding team