Online Marketing Manager - Paid Social

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Performance Marketing team, you will:

• Fully own and manage paid social campaigns across selected markets — from creative briefing and ad production, to A/B testing, performance reporting, and strategic optimization
• Develop and execute a clear test-and-learn strategy to drive continuous improvement, uncover growth opportunities, and ensure a data-driven approach to all planned activities
• Brief internal design teams and external UGC creators to ensure alignment with campaign goals and platform-specific creative best practices
• Plan and execute tests in new channels and markets to diversify our advertising reach and impact
• Stay on top of industry trends, emerging platforms in our targeted markets and best practices in social paid advertising
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• Minimum 3 years of experience in Social Media advertising, ideally in a B2C environment on the client or agency side
• Proven track record of managing paid social campaigns end-to-end – from concept development and creative briefing to testing, analysis, and scaling
• Strong preference for Meta platforms (Facebook, Instagram); experience with TikTok Ads or other platforms is a plus
• Proficiency with data analysis tools such as Google Analytics and Looker Studio
• An innate ability to identify patterns and insights in complex datasets
• A unique mix of creative and analytical thinking, combined with an entrepreneurial spirit
• Excellent written and spoken English skills

Does this sound like you?

• Can-do mentality and a visionary thinker
• Self-motivated and data-driven marketing expert
• Analytical mindset with a passion for driving growth and achieving results
• Excited to work in Austria alongside an outstanding team