Digital Analytics Specialist - Web & App Tracking

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Data team, you will:

• Own Tractive's end-to-end tracking across iOS, Android, and web — defining how Live Tracking, Virtual Fences, PSZs, and Health Monitoring are measured so teams can make decisions they trust

• Design and evolve our event taxonomy and KPI frameworks, ensuring every meaningful moment - an escape alert, a health alert, a subscription - is captured consistently and privacy-compliantly

• Implement and maintain web tracking using Google Tag Manager and JavaScript - instrumenting events, debugging, and ensuring reliable data collection in production

• Build scalable analytics assets in BigQuery, dbt, or similar tools that answer questions like "How does PSZ adoption affect retention?" or "What drives free-to-premium conversion?"

• Lead cross-functional initiatives end-to-end - from rethinking feature adoption measurement to building an experimentation framework for onboarding and core flows

• Own the tracking ecosystem - versioning, naming conventions, and QA gates - so the whole company speaks the same measurement language

• Bring in your fresh ideas to make Tractive better - you'll never hear the phrase "...because that's how we've always done things"

• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• At least five years of professional experience with app and web tracking - Firebase, Google Analytics, or comparable platforms - and a solid grasp of event-based measurement across iOS and Android

• Hands-on experience with Google Tag Manager and a deep understanding of SDK implementation, consent frameworks, and how tracking survives real-world release cycles

• Strong SQL skills and experience with Redshift, BigQuery, or similar cloud data warehouses; experience with Dataform or dbt for building analytics models is a real plus

• Strong experience in implementing marketing pixels, campaign tracking (UTMs), and attribution setups

• Solid experience writing and maintaining JavaScript in production environments (e.g. implementing tracking logic, custom events, data layer interactions, or debugging tracking behavior in the browser)

• A technical mindset is essential: you're comfortable reading code, understand how apps are built and released, and can collaborate with engineers as a peer - not just as a stakeholder

• Project management skills and comfort with ticket systems like Jira - you plan ahead, communicate blockers early, and make sure stakeholders are never surprised

• Experience with Looker Studio or similar BI tools, ideally including governance of tracking plans and measurement standards at scale

• Very good English skills

Does this sound like you?

• Highly analytical way of thinking

• Logical and technical understanding

• Passionate about data

• Innovative, solution-oriented, with a positive mindset to drive new projects

• You enjoy working in flat hierarchies with short decision paths

• Excited to work in Austria alongside an outstanding team