Digital Analytics Specialist - Web & App Tracking

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Data team, you will:

• Own Tractive's end-to-end tracking across Android, iOS, and Web, ensuring that core product experiences are measured in a way teams can rely on

• Maintain and evolve our tracking plans and event taxonomy, keeping production tracking well-documented, consistently structured, and versioned - collaborating closely with fellow Digital Analytics Specialists to align on standards

• Ensure data integrity across all platforms, with data collected effectively, consistently, and in full compliance with GDPR

• Define and implement metrics that directly inform business decisions across Product and Marketing

• Serve as the interface between business requirements and engineering by translating needs into precise, actionable Jira tickets while proactively managing stakeholder communication

• Lead tracking quality assurance across Android, iOs and Web - maintaining naming conventions, versioning, and ensuring A/B test environments are correctly instrumented

• Implement and maintain tracking via Google Tag Manager and Server-Side Tagging, covering event instrumentation, production debugging, and reliable data collection

• Own marketing measurement: pixel implementation, UTM frameworks, and campaign attribution across paid and organic channels

• Bring in your fresh ideas to make Tractive better - you'll never hear the phrase "...because that's how we've always done things"

• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• 5+ years in a Product Analytics, Tracking, or comparable role, with a proven track record of building and managing Web and App tracking plans

• Advanced proficiency in GTM and Server-Side Tagging, including SST architecture, consent framework integration, and tracking stability across release cycles

• Hands-on experience with Firebase, GA4, Adobe Analytics, or equivalent event-based platforms across iOS and Android

• Strong SQL skills with BigQuery, Redshift, or Snowflake; dbt or Dataform experience is a significant advantage

• Proven JavaScript experience in production - data layer management, custom event implementation, and browser-side debugging

• A technical mindset: comfortable reading code and collaborating directly with engineers on implementation details

• QA experience across iOS, Android, and Web, with an understanding of unit testing principles

• Practical experience applying GDPR requirements in a tracking context

• Strong cross-functional communication skills — equally effective with developers and senior stakeholders

• Very good English skills

• Valid Austrian work permit

Does this sound like you?

• Highly analytical way of thinking

• Logical and technical understanding

• Passionate about data

• Innovative, solution-oriented, with a positive mindset to drive new projects

• You enjoy working in flat hierarchies with short decision paths

• Excited to work in Austria alongside an outstanding team