Linz, Austria – 22 January 2025 – Tractive, the number one GPS and Health tracker for pets, is delighted to announce that Sandrine Arcizet, who presents the shows “Animaux de la 8” and “Animaux à adopter” on the channel C8, is now representing Tractive as Brand Ambassador in France.

Sandrine will partner with Tractive and promote Tractive’s GPS and Health trackers for cats and dogs, including the new DOG 6 tracker, on television and social media.

Sandrine explains: “This collaboration gives me the opportunity to educate a large audience on the importance of keeping your furry friends safe and healthy thanks to innovative technology, and to strengthen the bond between them.”

For nearly 20 years, Sandrine has been sharing her passion for pets with French television audiences thanks to her numerous shows. On top of that, she advocates for the fair treatment and welfare of pets.

Michael Hurnaus, CEO of Tractive, says of the new collaboration: “Tractive and Sandrine are a fantastic match. Her passion for pets, especially their safety and well-being, is as fervent as ours.

“Tractive devices are the answer to a worry that all pet parents are very familiar with: the fear of losing their four-legged friend if they bolt, or in a moment of distraction. Together, we can educate pet lovers about this issue, and provide a solution.”

Tractive’s mission: Help pet parents keep their pets safe and healthy

82,864 pets were reported as lost in 2023 alone, according to I-CAD, France’s national identification ledger for household carnivores.1

In light of this, being able to track a pet with GPS technology can be a lifesaver. Thanks to the built-in escape alerts and real-time tracking, Tractive GPS trackers help pet parents react proactively if their pet escapes.

By monitoring patterns in behavior, Tractive’s Health Alerts can also warn users of potential health issues that might go unnoticed until they worsen. 

“The health monitoring features act as an early warning system in case of unusual changes in activity or sleep patterns and are extremely useful,” Sandrine emphasizes. “For instance, if my dog Umy becomes less active or is waking up more than usual, Health Alerts help me to act more quickly by consulting a vet.”

The Tractive DOG 6 brings new, cutting-edge technology

On top of detailed activity and sleep tracking for the pet, the newest DOG 6 model also features Bark Monitoring, which helps detect separation anxiety in dogs. In the near future, the device will also help users monitor the heart and respiratory rates of their dogs.

“As a pet parent myself, having access to this information allows me to make sure that my furry friends stay healthy, and to make informed decisions when it comes to potential treatments,” Sandrine explains.

Together for pets’ well-being and safety

If Sandrine is so passionate about pets, it’s also because she lives with two cats, Minimi and Grisette, and Golden Retriever Umy. Because of that, she knows how much happiness, and worry, four-legged family members can bring.

Thanks to Tractive’s Virtual Fence feature, for instance, her cats can spend their days in her garden: “I receive an instant alert if they leave this boundary. This feature is ideal for giving them the freedom to explore, while also allowing me to act fast if they escape.”

Tractive’s GPS trackers for both cats and dogs are available at www.tractive.com.

About Tractive

Tractive is the leading provider of GPS and health tracking solutions for dogs and cats. The company’s mission is to help pet parents keep their pets safe, healthy and happy. With millions of pets around the world, Tractive is dedicated to improving the lives of pets and their owners.

The team includes people of over 40 nationalities across Austria and the US working on the future of pet safety and well-being. Learn more about Tractive.

Contact:

press@tractive.com
Poststrasse 4
4061 Pasching
Austria