Why Tractive is better than AirTag

Although AirTags can technically fit on your dog's collar and show their location, experts advise against it.
Apple AirTags use Bluetooth to communicate with nearby Apple devices, which then relay the tag’s location to the owner through the Find My app. Like other Bluetooth trackers, AirTags only work within range of another device, in this case an iPhone, iPad or Mac.
If your pet gets lost or escapes, there's no guarantee they will be within Bluetooth range of your Apple device. That means location tracking won't work until your get close to your pet again. Especially in rural areas, tracking capabilities and accuracy may be limited.

Tractive GPS has an unlimited range thanks to its built-in SIM card, meaning you can track your pet anywhere it connects via cellular network. It uses GPS satellites to determine your pet’s location and then transmits that data via cellular networks to your smartphone.
As long as your Tractive device is within an area with network coverage, you can track your pet in real-time, even across countries.

Yes. Tractive is designed to be safe, comfortable, and made to sit securely on their collar. Our dog trackers attach securely to most collars using rubber, fabric, or plastic mounts. Our latest CAT 6 Mini comes as an integrated Rogz safety‑release collar, carefully made to fit cats comfortably and open if they get stuck. Once fitted correctly on your pet, it’s difficult for your pet to remove the tracker, helping to keep any swallow risk very low.

By contrast, there have been many incidents of pets swallowing small, coin‑shaped devices like AirTags. Because they’re tiny (1.26 inches in diameter), curious pets can chew or swallow them easily. In some cases, a pet may be able to vomit or pass an intact AirTag, but in others, surgery may be required. If the AirTag breaks apart, the battery can seriously damage a pet's mouth or stomach. Tractive trackers are purpose‑built for pets and designed to stay fixed to the collar, helping to avoid these risks.