Pasching/Cologne, June 23, 2025 – Two leading players in the European pet health sector are joining forces: Tractive, the world’s leading provider of smart trackers for pets, has announced its strategic partnership with mammaly, the premium dog supplement brand and now the fastest growing digital pet health start-up in Europe.

The goal of the partnership is to make the health effects of dietary supplements for dogs measurable on a large scale for the first time, based on objective vital signs data.  

Tractive recently launched resting heart rate and respiratory rate monitoring for dog owners, alongside features such as activity, sleep, and bark tracking. Millions of health data points from Tractive’s users are transmitted and analyzed every day, generating valuable insights that are unmatched in pet health monitoring.

“Our mission at Tractive is clear: we want to not only improve the lives of pets, but also help prolong them,” explained Alexander Hufnagl, VP of Product at Tractive. “With over 1.4 million active users worldwide, Tractive gathers a groundbreaking volume and depth of data. Combined with mammaly’s nutritional expertise, we are setting new standards in data-driven pet health.”

mammaly works closely with veterinarians and scientists to develop highly effective health supplements for dogs created as tasty, functional snacks tailored to individual health needs. The recipes are based on scientifically-tested ingredients and combine effectiveness with a delicious taste.

With this innovative supplement approach, mammaly established itself in 2020 as the first brand in the DACH region to offer a third pillar in dog nutrition alongside complete foods, snacks, and chews. Dog owners now have the opportunity to provide their pets with individualized, preventive care and targeted support for a wide range of health challenges.

The partnership with Tractive now allows the effects of these products to be analyzed in a well-founded and long-term manner, in relation to circulation, mobility, sleep behavior, or vitality.

“Tractive is the perfect partner for us: a European technology leader with global influence,” says Stanislav Nazarenus, co-founder and CEO of mammaly. “Thanks to their extensive health data, we can measure the effects of our products on the heart and lungs of dogs for the first time. This new layer of data takes our product development to the next level.”

This collaboration combines state-of-the-art tracking technology with evidence-based animal nutrition and aims to set new standards for the future of pet health.

About Tractive

Tractive was founded in Austria in 2012 and is now the world’s leading provider of smart GPS and health trackers for pets. The company employs around 300 people and serves over 1.4 million active users. Tractive devices enable pet owners to locate their animals in real time and track their health status via parameters such as activity, sleep, barking behavior, resting heart rate, and respiratory rate. Tractive focuses on the European and North American markets and aims to extend and improve the lives of pets with technology.

About mammaly

Mammaly is Germany’s market leader for premium dog supplements and has been delighting over 350,000 dog parents since 2020 with 25 unique, veterinarian-developed recipes that combine scientific excellence with irresistible taste. Mammaly’s vision is to enable dogs and their humans to live happy, healthy, and carefree lives.

With a passionate team of 50 experts, an attractive social media presence with over 90,000 followers, and availability in 650+ Fressnapf stores, Mammaly represents a true wellness revolution for four-legged friends.

Mammaly’s innovative approaches, such as the DualPower complex, and over 30,000 enthusiastic 5-star reviews prove that Mammaly makes dog health an exciting, scientifically based adventure that four-legged friends also enjoy.