Pasching, Austria, January 5, 2026 — Tractive, the global leader in GPS & health monitoring for dogs and cats, welcomes Swedish music producer Anders Bagge and TV presenter and fellow animal lover Johanna Lind Bagge as its newest Brand Ambassadors. 

The couple, who are known for their passion for pets, will appear in a number of television and social media advertisements for Tractive. Together, they’ll champion safer and healthier lives for pets across Sweden with the help of Tractive Smart Pet Trackers! 

“We can’t imagine life without animals. For us, living with them is a way of life and something that feels completely natural,” say Anders and Johanna. 

Tractive’s Smart Trackers help pet parents stay connected to their pets with key safety and health features like LIVE tracking, Virtual Fences, daily Health Monitoring and more.

The couple says: “With Tractive, it feels extra safe to let the dogs run freely in the forest when its permitted, because we always know where they are. They get freedom in a controlled environment, and that feels reassuring.”

The partnership with Anders and Johanna Lind Bagge strengthens Tractive’s commitment to pet lovers in Sweden and adds to a global network of ambassadors passionate about the safety and health of their furry companions.

“Anders and Johanna embody the joy and responsibility of modern pet parenting,” said Michael Hurnaus, CEO at Tractive. “We’re thrilled to partner with them to show how Tractive’s smart GPS and health features can give pet parents peace of mind every day.”

The couple hopes this partnership inspires pet parents to lean into curiosity and connection. Hear from them yourselves as they talk about the Tractive Smart Pet Trackers.

About Tractive

Tractive is the leading provider of GPS and health monitoring solutions for dogs and cats, with a mission to help pet parents keep their pets safe, healthy, and happy. With its range of Smart Pet Trackers that track location and monitor health, Tractive is committed to improving the lives of pets and their owners. The company’s diverse team, spread across Austria, the US, and Germany, includes members from over 40 nationalities, all working toward the future of pet safety and wellbeing.

Learn more at tractive.com

Contact:
press@tractive.com
Poststrasse 4
4061 Pasching
Austria