Pasching, Austria / London, UK, December 18, 2025 – Tractive, the global leader in pet health monitoring and GPS tracking, today announced a new strategic partnership with Napo Pet Insurance, a UK-based pet insurer focused on comprehensive lifetime cover and a six-star customer experience. As part of the collaboration, eligible new Napo customers will receive a Tractive GPS device when they take out a policy.

The partnership reflects Tractive’s broader strategy to collaborate closely with leading pet industry players and to build long-term, integrated solutions that improve the lives of pets and bring peace of mind to their owners.

This initial launch marks the first step in a deeper collaboration, with both companies actively working toward a more comprehensive integration between pet insurance and smart pet technology.

A Win-Win for Pet Owners, Insurers, and the Industry

By combining Napo’s premium lifetime cover and customer-first pet insurance with Tractive’s pet health monitoring and real-time GPS tracking technology, the partnership delivers immediate value to new pet owners – while supporting more proactive pet care over time, with customer consent and privacy as a first principle.

For Tractive, the collaboration underlines the company’s growing role as a preferred technology partner for insurers and pet care brands seeking to differentiate their offerings and deepen customer engagement.

“This partnership with Napo is a strong signal of where the pet industry is heading,” said Michael Hurnaus, CEO of Tractive.
 “Pet insurance and smart technology naturally belong together. By working with forward-thinking partners like Napo, we’re not only expanding our reach in key markets like the UK, but also creating the foundation for deeper integrations that benefit pets, owners, and the entire ecosystem. Partnerships like this are central to Tractive’s long-term growth strategy.”

“At Napo, we are building pet insurance that genuinely protects pets and supports customers, with comprehensive cover and a six-star experience,” said Jean-Philippe Doumeng, CEO of Napo. “Partnering with Tractive lets us add practical peace of mind from day one. This is the first step in a broader collaboration focused on prevention, safety, and helping pets live healthier lives.”

Looking Ahead

While the free Tractive device offer represents the first phase of the partnership, both companies are already exploring deeper product integrations designed to enhance prevention and safety, with any data-led features built on clear customer consent and appropriate privacy safeguards.

This collaboration further strengthens Tractive’s position as a key enabler for insurance providers looking to innovate and build more engaging, future-ready pet insurance products.

About Tractive:
Founded in Austria, Tractive is the global market leader in pet health monitoring and GPS tracking solutions. Trusted by millions of pet owners worldwide, Tractive helps keep dogs and cats safe and healthy through real-time location tracking, health monitoring, sleep insights, and predictive health alerts.

Learn more at tractive.com

About Napo Pet Insurance

Napo is a UK-based pet insurer setting a new standard for pet insurance: fast, fair, and human. Napo offers comprehensive lifetime cover rated Which? Best Buy 2025. In 2025, Napo won Insurer of the Year at the Modern Claims Awards for the second year running, along with multiple industry awards for claims excellence and customer satisfaction. Napo’s mission is to build the pet ecosystem people turn to first: for protection, prevention, and ongoing support throughout their pet’s life.

Learn more at http://www.napo.pet/

Contact:
press@tractive.com
Poststraße 4
4061 Pasching