Tractive Launches Next-Gen Health Monitoring – A Game Changer for Pets & Owners
With everyday expenses and vet bills on the rise, pet parents are being more mindful of costs Tractive is helping them stay ahead of health issues—keeping pets healthier and potentially avoiding overwhelming vet bills.
Pasching, Austria – May 6, 2025 – Today, Tractive, the global leader in pet GPS and health technology, introduced its most advanced features yet: Heart and Respiratory Rate Monitoring. These will give dog owners deeper insight into their pet’s health—helping detect issues before they become serious and costly.1
“This is a huge leap forward in pet care,” said Tractive CEO Michael Hurnaus. “For the first time, Tractive users can effortlessly monitor their pet’s daily vital signs. Early insights can make all the difference—not just for peace of mind, but for your pet’s long-term health.”
Early Detection That Could Save Lives — and Wallets
Lifetime dog care can top $34,000, with vet costs up 11% in the past year alone.2 Tractive’s smart trackers help families catch problems early and avoid costly emergencies later on.
When Tractive detects subtle changes in a dog’s activity or sleep, it sends a Health Alert—giving owners the chance to act fast.
For Kathy N. in Raleigh, NC, a Health Alert made all the difference. She said, “When I got the alert for Gibby, my Golden Retriever, I almost ignored it. But I decided to visit the vet just in case — and it turned out to be an infection. Thanks to Tractive, we caught it early and avoided what could have been a far more serious challenge.”
The new features include:
🔹 Heart Rate Monitoring: An increased resting heart rate can point to stress, fever, dehydration, heart conditions, and more.
🔹 Respiratory Rate Monitoring: Changes in breathing patterns can reveal respiratory illness, pain, or cardiac issues.
After 7 days of wear, Tractive sets a baseline for each dog’s heart and respiratory rates—then tracks daily vitals and indicates if they’re elevated, below normal, or within the expected range.
A New Health Dashboard
Tractive will also unveil its Health Dashboard, bringing together five key health indicators in one clean, easy-to-read view:
✅ Activity
✅ Sleep Quality
✅ Heart Rate
✅ Respiratory Rate
✅ Barking Patterns
By analyzing billions of data points across breeds, ages, and sizes, Tractive uses AI to refine insights, providing tailored benchmarks that help dog owners understand what’s normal for their pet—and what might need a closer look.
Smarter Pet Care Starts Now — at No Extra Cost
These new Health Monitoring features are being rolled out in May to all Tractive customers with dog trackers, at no added cost. It’s a smarter way to stay ahead of health problems and avoid the heartbreak (and high costs) of late diagnoses.
About Tractive
Tractive is the leading provider of GPS and health tracking solutions for dogs and cats, with a mission to help pet parents keep their pets safe, healthy, and happy. With millions of pets monitored globally, Tractive is committed to improving the lives of pets and their owners. The company’s diverse team, spread across Austria, the US, and Germany, includes members from over 40 nationalities, all working toward the future of pet safety and wellbeing.
Contact:
Alexandra Skillman, Press and Media
press@tractive.com
415-342-6425
tractive.com
