LINZ, AUSTRIA, 4/25/2019 – Swiss GPS tracker manufacturer Petpointer in bankruptcy: Customers receive a free replacement device from Tractive

Swiss manufacturer of GPS tracking devices for dogs and cats Petpointer filed for bankruptcy on April 16 and ceased operations of all devices. Several thousand customers are affected, mainly in Switzerland, Austria and Germany.

Pet parents are powered by Tractive

However, concerned dog and cat parents can breathe a sigh of relief: The Austrian company Tractive, world market leader in the field of GPS tracking for pets, has agreed to provide all Petpointer customers with a free replacement device upon taking out a subscription. Customers can choose from a variety of models that are best suited to the size of their pet.

Michael Hurnaus, CEO of Tractive, said of Petpointer’s insolvency: “It’s a shame to lose a competitor in an enormously growing market. But it’s important to us to give pet parents peace of mind, which is why we’ve opted for the free exchange program. Economically, Tractive is on a stable footing and will continue to grow significantly this year.”

About Tractive

Founded in 2012, Tractive specializes in GPS trackers for dogs and cats: the exact location of the animal can easily be checked on a smartphone or computer. The company, based in Austria, already has more than 75 employees and is active in over 150 countries. With several hundred thousand customers, the company with CEO Michael Hurnaus has established itself as the market leader in the industry.

Contact details & press folder

The full press kit can be found here: Tractive Press Kit

Tractive GmbH