Exclusive CES 2025 Debut: Tractive unveils next-generation dog tracker with health and behavior monitoring.

A Game-Changer for Pet Health Technology

  1. Debuting at CES in Las Vegas: Tractive launches its advanced GPS and Health Tracker for dogs in North America.
  2. Innovative Features: Includes Bark Monitoring and (coming soon) monitoring vitals like heart and respiratory rate alerts.
  3. Enhanced Design: Now with sleek aesthetics and dual LED bars for night visibility and extended battery life.

Seattle, WA – January 6, 2025: Tractive, the global leader in pet GPS and health tracking with over 1.3 million customers, has unveiled its next-generation dog tracker at CES in Las Vegas. This cutting-edge device redefines pet monitoring with new features advancing pet safety, health, and well-being.

Revolutionary Features for Pet Health & Happiness

Pets often hide pain, illness, or discomfort. Tractive’s newest device helps identify these issues before they are visible to the pet owner by monitoring vitals and signs of anxiety.

The Tractive Dog GPS and Health tracker comes equipped with Bark Monitoring, offering insights into barking patterns while owners are away. This innovative feature can help identify and address behavioral issues like separation anxiety.

Later this year, Tractive users will also receive Heart and Respiratory Rate Monitoring. By analyzing resting vitals and comparing them to both the pet’s baseline and data from thousands of similar dogs, the device offers unparalleled health insights. Monitoring heart and respiratory rate at home, where a dog is at ease, has distinct advantages over a veterinary environment where a pet is often stressed or excited.


Tractive devices have an internal sensor to measure vitals. Owners can easily clip the tracker to their dog’s collar without the need for irritating electrode pins or other external attachments.

Dr. Emily Crawford, veterinarian and owner at Waterbury Veterinary Hospital in Vermont, highlights the impact:
“Resting heart rate and respiratory rate are vital signs that veterinarians use to monitor the health and physiologic status of pets. Changes in these vitals occur with activity, excitement, disease, and stress and having a way to monitor these at home can be very useful. Tractive’s monitoring technology provides pet owners with a simple and non-invasive way to track these parameters at home, alerting owners to potential changes in their pet’s health status.”

A Complete Approach to Pet Tracking

Beyond the new health and behavior monitoring features, Tractive continues to deliver best-in-class functionality, including:

  • Real-Time GPS Tracking: Track your lost pet’s LIVE location. 
  • Virtual Fences & Escape Alerts: Immediate notifications when your pet leaves a safe zone or enters a no-go zone
  • Activity & Sleep Monitoring: Insights into daily movement and sleep patterns.

Retailing at $69.99, the tracker requires a subscription for cellular data connectivity, starting at $5 per month. The Tractive DOG 6 is now available for purchase from the Tractive webshop. It comes in three colors: black, brown, and mint

Designed for Peace of Mind

“Our latest Dog GPS and Health tracker offers pet owners a deeper understanding of their furry friends’ well-being,” says Michael Hurnaus, CEO of Tractive. “Dogs can’t communicate discomfort or pain, and they’re often experts at masking it. This device acts as their voice, providing early alerts that can prompt timely veterinary care. Tractive will never replace a veterinarian or vet visit, but will inform the pet parent about changes worth keeping an eye on or discussing with your vet.”

The updated design, complete with dual LED strips for night visibility, ensures the tracker is both functional and stylish.

About Tractive

Tractive is the leading provider of GPS and health-monitoring solutions for dogs and cats. The company’s mission is to help pet parents keep their pets safe, healthy, and happy. With 1.3 million active customers, Tractive is dedicated to improving the lives of pets and their owners. Learn more about Tractive.

Tractive is also a proud partner of the Humane Society of the United States, working together as part of their More than a Pet campaign to raise awareness and bring in new resources to support access to pet care programs for over 20 million pets that live in poverty with their families in the United States.

Notes to Editors

For all interviews or further information, please contact press@tractive.com