VP of Performance Marketing / Growth

Full-time (Linz, Austria - partial remote is an option)
Starting now!

Your territory

As VP of Performance Marketing / Growth you will:

  • Create a scale-up marketing strategy to help Tractive scale up its business
  • Lead and grow an international performance- and content marketing team of channel and country managers
  • Lead and develop the team including performance and content marketing, PR, social media and email marketing to whatever the future holds
  • Recruit and onboard additional team members to put the ambitious growth plan in action
  • Work closely with the founders and leadership team to define, plan and implement strategic growth goals
  • Closely monitor and report marketing KPIs
  • Collaborate with our creative team on marketing campaigns 
  • Turn data and customer insights into success - work with our Business Intelligence team to better understand our customers and efficiency of our marketing spend
  • Bring a new product category to the mainstream and find innovative ways to let millions and millions of pet parents worldwide know about Tractive
  • Unlimited Marketing Budget - Define the key metrics with management and leverage an 'unlimited' pool of marketing funds
Your profile
Key requirements:
  • Proven track record of successfully and efficiently scaling marketing budgets and marketing teams
  • Growth mindset: Think big, dare to test and understanding scaling budgets
  • Strong leadership and project management skills
  • Managed marketing budgets north of € 5m year
  • Excellent English skills
  • Experience in scaling up a marketing team after a successful growth funding round is a strong plus
Does this sound like you?
  • Someone with an endless drive to improve, and an endless passion for all things marketing
  • Goal-oriented, proactive and highly ambitious
  • Someone who not only has heard of terms like blended CACs, CLV, Channel Attribution, CPA, CPO, but also knows how to put them to good use
  • Willing to work with our fantastic, award winning team in Austria (remote or partial remote is an option!)

For this position, we offer a competitive overpayment based on qualifications and experiences.

Benefits of being our “paw”some employee

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