Linz, July 9, 2025 — Tractive, the global leader in GPS & health monitoring for dogs and cats, proudly announces its collaboration with Spanish actor and comedian Dani Rovira as the new brand ambassador for Spain.

Known for his love of animals and his commitment to protecting the most vulnerable, Dani Rovira is teaming up with Tractive to inspire people across Spain to protect their furry friends using GPS technology.

Dani is a tireless advocate for animal rights. In 2015, alongside Clara Lago, he founded the Ochotumbao Foundation, an organization that supports charitable projects focused on both people and animals. He has also shared his life with several adopted dogs—Buyo, Carapapa, and Lobo—who have been featured in his social media posts and awareness campaigns.

“Collaborating with someone like Dani, who shares our values and has such a strong bond with animals, is an honor,” said Michael Hurnaus, CEO of Tractive. “Together, we want more families in Spain to discover just how easy it is to care for their pets with the right technology.”

With his down-to-earth personality, charisma, and genuine love for animals, Dani helps Tractive reach even more people who share their lives with a dog or cat. Together, Tractive and Dani aim to ensure every furry friend is safer, no matter where they are.

Dani will star in a series of TV commercials and other media campaigns, presenting Smart Trackers for cats and dogs. Among them is the DOG 6, Tractive’s newest tracker. The dog tracker not only tracks location but also monitors activity, sleep, resting heart rate, resting respiratory rate, and barking—helping pet parents detect potential issues early.

Safety, Health, and Peace of Mind – All in One Device

Tractive Smart Trackers work in 175+ countries, thanks to a built-in SIM card that automatically connects to available mobile networks. They allow pet parents to track their pets in real-time, set safe zones, receive escape alerts, and monitor activity and sleep. The smart dog trackers also monitor resting heart and respiratory rates, helping detect early signs of health issues.

The partnership with Dani Rovira strengthens Tractive’s commitment to pet lovers in Spain and adds to a global network of ambassadors passionate about the safety and well-being of furry companions.

About Tractive

Tractive was founded in Austria in 2012 and is now the world’s leading provider of smart GPS and health trackers for pets. The company employs around 300 people and serves over 1.4 million active users. Tractive devices enable pet owners to locate their animals in real time and track their health status via parameters such as activity, sleep, barking behavior, resting heart rate, and respiratory rate. Tractive focuses on the European and North American markets and aims to extend and improve the lives of pets with technology.

Want to get one for your furry friend? Visit: www.tractive.com

Contact:
press@tractive.com
Poststrasse 4
4061 Pasching
Austria