Pasching, Austria – January 2025 – Lassie, an innovative pet insurance provider that helps keep pets healthy through its comprehensive mobile app, has teamed up with Tractive, the leading provider of GPS and Health trackers for pets. This new partnership is designed to support pet parents in monitoring their pets’ health, fitness, and overall wellbeing.

As part of this collaboration, all existing and new Lassie customers will receive a complimentary Tractive GPS and Health tracker. This device allows pet owners to not only track their pets’ location, but also monitor sleep and activity, and get health alerts to detect potential issues early. Tractive’s proactive health monitoring perfectly complements Lassie’s commitment to preventive care, helping pet parents catch health concerns before they become serious.

“Partnering with Tractive was a natural step for us,” says Hedda Båverud Olsson, CEO at Lassie. “Physical activity is a key component of pet health, and we want to equip our customers with the best tools available to ensure their pets stay active and healthy. Combining preventive care with wearable technology is a perfect match for achieving that goal.”

“We’re proud to partner with Lassie, a company that shares our commitment to pet wellbeing,” says Tractive CEO Michael Hurnaus. “Our GPS and Health trackers, when paired with Lassie’s preventive insurance, offer pet owners a unique approach to keep their pets healthier and more active.”

Lassie customers will receive a Tractive GPS and Health tracker for free. A subscription to power the tracker can be bought for as little as €5 per month.

Once Lassie customers receive their Tractive device, they can easily connect it to the Lassie app and begin earning points for meeting personalized daily activity goals for their pets. These points can be redeemed for discounts on Lassie insurance plans, further encouraging pet owners to engage in preventive care.

Together, Tractive and Lassie are bringing pet parents a smarter way to care for their furry family members, by combining preventive health, fitness, and personalized insights in one connected approach.

About Lassie

Lassie offers preventive care insurance for pets, providing pet parents with a mobile app where they can access valuable resources, such as courses and quizzes, vaccines tracking, vet consultations and earn points for engaging in these activities. These points can be redeemed for discounts on their insurance policies. Founded in Stockholm, Lassie has experienced rapid growth, now serving over 100,000 customers across Germany, Sweden and France.

About Tractive

Tractive is the leading provider of GPS and health tracking solutions for dogs and cats, with a mission to help pet parents keep their pets safe, healthy, and happy. With millions of pets monitored globally, Tractive is committed to improving the lives of pets and their owners. The company’s diverse team, spread across Austria, the US, and Germany, includes members from over 40 nationalities, all working toward the future of pet safety and wellbeing.

Contact:

press@tractive.com
Poststrasse 4
4061 Pasching
Austria