CRM Marketing Manager

Paw Full-time (4 days, 35h/week)

Map pin Linz, Austria

About us

We're the world's most-trusted name in keeping cats and dogs safe and healthy. The secret to that success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents.

Your territory

As part of our CRM team, you will:

  • Become one of the go-to people for everything related to email marketing campaigns
  • Coordinate planning, set up, and monitor newsletter and email marketing campaigns
  • Work closely with stakeholders (Product, Data, Tech, Marketing…) on cross-functional projects
  • Thoroughly monitor and report on KPIs performance of your campaigns
  • Plan and set up relevant A/B tests and monitor outcomes for continuous performance improvement
  • Contribute to optimize user journeys and constantly iterate on automated email campaigns
  • Work on other projects related to the development of our CRM approach (e.g. push notifications, in-apps…)
  • Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
  • Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level


Your profile

Key requirements:

  • 3+ years of experience in managing CRM campaigns, from planning to reporting
  • Experience and in-depth understanding of email service providers and email marketing tools (Iterable is a plus)
  • Strong analytical skills and experience with relevant tools (e.g. Google Analytics, Tableau)
  • Comfortable with the technical aspects related to newsletters (e.g. HTML)
  • Good knowledge of CRM best practice for newsletters and automated campaigns
  • Creative and solutions-oriented to create the right strategy for achieving business KPIs and provide valuable communication to customers
  • Excellent written and spoken English skills


Does this sound like you?

  • Dedicated to becoming the best CRM marketer out there 
  • Relentless drive to always put the customer first
  • Great communication and data management skills
  • Proactive and collaborative attitude with a good sense of priorities
  • Willing to come and work with our fantastic team in Austria



  • four days per week 4 Day Week
  • modern office Remote Friendly
  • Flexible Schedule Flexible Schedule
  • pet lovers Pawternity Leave
  • culture Global Culture
  • health Wellness Bonus
  • social responsibility ½ Price Public Transport
  • tractive academy 6000+ Free Courses
  • buddy program A-Z International Support


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