Seattle, Washington / Miami, Florida, February 6, 2026 – Tractive, the global leader in pet health monitoring and GPS tracking, today announced a new strategic partnership with Spot Pet Insurance, known for customizable coverage and a modern, digital-first customer experience. As part of the collaboration, pet owners can receive a complimentary Tractive device through Spot Perks*. 

The partnership reflects Tractive’s broader strategy to collaborate closely with leading pet industry players and to build long-term, integrated solutions that improve the lives of pets and bring peace of mind to their owners. This is just the beginning of the partnership, and both companies are actively exploring ways to deepen and expand the collaboration over time.

A Win-Win for Pet Owners, Insurers, and the Industry

By combining Spot Pet Insurance’s flexible, customizable pet insurance plans with Tractive’s pet health monitoring and real-time GPS tracking technology, the partnership delivers peace of mind to pet owners. Together, the companies aim to support more proactive pet care over time, with customer consent and privacy as a first principle.

Tractive’s smart trackers help keep pets safe with real-time GPS tracking, location history, and virtual fences with instant escape alerts, while also providing daily health insights based on a pet’s activity, sleep, and behavior. For dogs, Tractive’s Smart Dog Tracker additionally monitors key vitals like resting heart rate and resting respiratory rate to help spot potential health issues early.

For Tractive, the collaboration underlines the company’s growing role as a preferred technology partner for pet care brands seeking to differentiate their offerings and deepen customer engagement.

“Pet owners want to know their pets are safe, healthy, and protected—and that’s exactly what this partnership delivers,” said Michael Hurnaus, CEO of Tractive. “By combining Spot’s insurance coverage with Tractive’s GPS and health monitoring, we’re helping owners prevent problems, act earlier, and worry less. This collaboration is about making responsible pet care easier and more reassuring.”

“At Spot, our goal is to make pet insurance simple, accessible, and genuinely helpful for pet parents,” said Scott Taylor, President of Spot Pet Insurance. “Partnering with Tractive allows pet owners to add an extra layer of everyday peace of mind. This is an exciting first step in a broader collaboration focused on prevention, safety, and helping pets live longer, healthier lives.”

About Tractive

Founded in Austria, Tractive is the global market leader in pet health monitoring and GPS tracking solutions. Trusted by millions of pet owners worldwide, Tractive helps keep dogs and cats safe and healthy through real-time location tracking, health monitoring, sleep insights, and predictive health alerts.

Learn more at tractive.com

About Spot Pet Insurance

Spot Pet Insurance is a U.S.-based pet insurer offering customizable accident and illness plans designed to help pet parents manage the cost of veterinary care. With flexible coverage options, a simple digital experience, and a strong focus on customer satisfaction, Spot aims to make it easier for pet owners to protect what matters most—their pets.

Learn more at spotpetinsurance.com

*No purchase necessary. See spotpet.com/perks-terms‍

Independent ad from Spot Pet Insurance. 

Waiting periods, annual deductible, co-insurance, benefit limits and exclusions may apply. For all terms visit spotpetins.com/sample-policy. Products, schedules, discounts, and rates may vary and are subject to change. More information available at checkout. Insurance plans are underwritten by either Independence American Insurance Company (NAIC #26581. A Delawareinsurance company located at 11333 N. Scottsdale Rd, Ste. 160, Scottsdale, AZ 85254) or United States Fire Insurance Company (NAIC #21113. Morristown, NJ), and are produced by Spot Pet Insurance Services, LLC. (NPN # 19246385. 990 Biscayne Blvd Suite 603, Miami, FL 33132. CA License #6000188).

Media contact:
press@tractive.com
Poststraße 4
4061 Pasching
Austria