Austria, March 2021 This year, GRAMMY® Gift Bag recipients will discover something that isn’t for them, but their furry friends. A Tractive GPS tracker that provides round-the-clock, real-time location tracking for cats and dogs.

Pet parents worldwide trust Tractive to keep their buddy safe. Some are heroes that gave a rescue a home. Some see their pet as their baby. Some rely on their four-legged companion to help navigate everyday life. Regardless, they all see them as part of the family. And they all know they don’t have to worry about losing their dog or cat with Tractive. 

Since their US launch in July 2020, Tractive – already the market leader in Europe – has shot to Best Seller status on Amazon and gained the trust of American pet owners from NY to LA. Now, they want to give the talented GRAMMYs® Performers and Presenters the gift of worry-free, and let them keep an eye on their furry friends wherever they are. In the studio, on tour, or during outdoor adventures.

Tractive regularly works with charities who find pets in need safe, loving homes. Most recently, they donated part of their sales on World Animal Day to the Wild At Heart foundation, who focus on giving stray pets everywhere live better lives. They’re also proud to be taking part in the GRAMMYs charity auction.

Tune in to the 63rd GRAMMY Awards® on Sunday, March 14, 2021, broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network at 8 p.m. ET / 5 p.m. PT.

About Tractive

Tractive was founded in 2012 in Austria by a group of paw-ssionate entrepreneurs looking to make lost pets a thing of the past. They specialize in the development of pet tech, wearables and apps. In addition to their GPS trackers and the Tractive GPS app, the company uses its extensive pet data and expertise to come up with ways to delight its users and make the world a better place for cats and dogs.

Media Kit & Contact

The press kit is available on the Tractive press page. For any press communications please email

Tractive GmbH

Randlstraße 18a

4061 Pasching


About Distinctive Assets

Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive resume of prestigious events that includes the  GRAMMY®, Latin  GRAMMY®, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.

About the Recording Academy®

The Recording Academy® represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards®—music’s only peer recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators. For more information about the Academy, please visit For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and join the Recording Academy’s social communities on Instagram, YouTube, and LinkedIn.