Pasching, Austria/Edinburgh, Scotland, December 18, 2025 — A new analysis of dog health data by Tractive, the global leader in pet health monitoring and GPS tracking, has found that dogs fed with natural meals from Bella+Duke, a UK expert in high-quality pet nutrition, are more active and enjoy better rest than other dogs. The study, which compared health metrics of thousands of anonymized dogs across the United Kingdom, demonstrates the power of combining quality nutrition with precise, real-time health monitoring.

Bella+Duke-fed dogs show higher activity and better sleep

Tractive’s smart trackers made it possible to monitor activity, sleep, resting heart rate, and resting respiratory rate of dogs following a Bella+Duke diet. These metrics were compared to those of other dogs in the same region who did not follow a Bella+Duke diet. The results were clear: dogs fed Bella+Duke were consistently more active and enjoyed better sleep, indicating an overall improvement in their well-being.

Tractive’s smart trackers gather millions of data points every day, which are then analyzed to turn raw behavioral and health metrics into clear, actionable insights and proof points for dog owners and partners. Thanks to a uniquely large volume of real‑world data points, Tractive is setting new benchmarks in dog health monitoring and evaluating how nutrition correlates with dog well‑being.

Smart monitoring informs nutrition choices

Michael Hurnaus, CEO and co-founder of Tractive, says:

“Our mission is to enable dog parents, and our partners, to truly understand and improve dog well-being. This study shows that, thanks to our technology and the data we collect every day, we can accurately measure the positive impact that high-quality nutrition, like Bella+Duke, has on dog health.”

Dr Brendan Clarke BVetMed MRCVS, Chief Veterinary Advisor at Bella+Duke, says:

 “Feeding raw is one of the most impactful choices an owner can make, I’ve been recommending a raw diet to clients for over 25 years and we see remarkable improvements in overall wellbeing when dogs make the switch. It’s great to see the benefits of a natural, raw diet also reflected in the data that Tractive were able to so accurately measure with their technology.”

The results highlight the benefits of making health claims that are supported by reliable data and show how innovative approaches in nutrition and technology can work together. This collaboration gives today’s dog parents new ways to combine smart monitoring with nutrition, providing valuable insights to better understand and support their dogs’ needs.

About Tractive:
Founded in Austria, Tractive is the global market leader in pet health monitoring and GPS tracking solutions. Trusted by millions of pet owners worldwide, Tractive helps keep dogs and cats safe and healthy through real-time location tracking, health monitoring, sleep insights, and predictive health alerts.

Learn more at www.tractive.com

About Bella+Duke: 

Bella+Duke was launched seven years ago to create raw food for animal lovers to feed their pets. Having both lost dogs too young to cancer, co-founders Mark and Tony felt deeply disappointed that the food they had trusted to feed their pets was actually highly processed and contained very low levels of protein. They became determined to challenge the pet food industry to do better and established a trusted and transparent brand that helps educate pet parents on the benefits of great nutrition. Today, Bella+Duke is the UK’s leading raw pet food and pet wellness subscription company serving over 3 million meals per month. It has won multiple awards and continues to challenge and champion pet-centred and species-appropriate nutrition as the natural choice for every pet owner.

The pet food subscription consists of nutritionally balanced and easy to use meals which are raw meats minced and mixed with purposeful seasonal fruits and vegetables.

For more information, visit www.bellaandduke.com


Media Contacts:

Marta Melendez, Partnership Manager
press@tractive.com

Bella+Duke Marketing Team
marketing@bellaandduke.com