Country Manager - DACH

Your territory

As part of our Marketing country development team, you will:

• Develop and execute comprehensive marketing strategies and campaigns specifically designed for the DACH market to achieve business objectives and drive our business growth there
• Work closely with our channel managers, in particular SEA, social media, design and media buying in planning and executing marketing campaigns to boost sales
• Thoroughly monitor, analyze and manage our campaign and market performance, identify opportunities and problems and translate these into actions and projects
• Develop mid- and long term view and strategy for DACH marketing
• Collaborate with cross-functional teams to create and implement marketing initiatives, including product launches, promotions, and advertising campaigns, ensuring they are tailored to the German-speaking audience
• Stay up to date with industry trends, market dynamics, and consumer behavior in the DACH market to identify opportunities for innovation and growth
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• A minimum of 3-5 years of experience in planning and executing online ads and offline marketing campaigns
• Analytical mindset and experience in working with budgets & campaign performance optimization
• Good understanding of key marketing channels such as SEA, affiliate, social media and newsletter
• In-depth knowledge of German consumer behavior, cultural nuances, market trends and media landscape
• Native-level fluency in German is mandatory, along with excellent written and verbal communication skills
• Very good English skills

Does this sound like you?

• Can do mentality and ability to think big
• Self-motivated, data-driven and passionate marketer
• Team player with good communication skills and the ability to convince and inspire people around you
• Proactive and independent with excellent project management skills
• Creative mindset with a passion for driving growth and achieving results
• Excited to work in Germany and/or Austria alongside an outstanding team

Salary range

Just so you know what to expect: For this position, we offer a competitive overpayment based on qualification and experience. Annual gross salary starts at € 48,000 full-time. At Tractive, that means a 4-day work week with a 3-day weekend. If you bring relevant experience in many of the fields of responsibility, the salary will be considerably higher.