VP of Performance Marketing (North America)

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our US-team, you will:

• Guide a high-performing team of performance marketing professionals across paid media, influencer marketing, and analytics
• Design and execute Tractive’s US and Canadian performance marketing strategy across key channels, including Meta, Google, TV, Influencers, and Affiliate, ensuring alignment with EU initiatives, KPIs, and best practices
• Manage, optimize, and innovate customer acquisition programs by identifying and implementing impactful improvements
• Analyze marketing performance data daily, weekly, monthly, and quarterly to uncover insights, optimize campaigns, and inform strategic decisions
• Co-lead short- and long-term marketing budget planning, forecasting, and ongoing performance management
• Partner with the EVP of North America and marketing leadership at Tractive HQ in Austria to align marketing initiatives with global business objectives
• Foster a culture of continuous testing, learning, and improvement across all marketing activities
• Apply DTC subscription marketing expertise to drive growth, reduce churn, and optimize economics
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• 10+ years of leadership experience in DTC performance marketing, preferably including subscription-based businesses
• Proven hands-on expertise and success in managing multiple channels, such as Meta, Google Ads, TV advertising, Amazon, CRM, Influencers, and emerging platforms
• Strong background in quantitative analysis, marketing attribution, and data-driven optimization
• Experience in budget management, forecasting, and marketing performance reporting
• Demonstrated ability to scale customer acquisition and retention in high-growth environments
• Track record of working effectively with cross-functional teams, including across time zones

Does this sound like you?

• A strategic, hands-on leader who loves solving problems with data
• Passionate about coaching teams and driving performance
• A strong collaborator with excellent communication skills
• Growth-minded, always looking to improve and innovate
• Results-driven and motivated by measurable impact